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Law Firm Marketing Tip: 3 Powerful Ways Article Marketing Can Benefit Personal Injury Attorneys

Aug 20, 2008
Article marketing is a powerful tool that provides personal injury attorneys with the opportunity to market their law firm in a cost effective manner.

By writing short articles related to your industry and submitting them to article directories, you can spread your name and information across the internet faster than ever before! In fact, article marketing is becoming one of the most popular methods of legal internet marketing because it delivers three incredible benefits:

1. Builds Reputation: By writing valuable articles about your niche, you will demonstrate to readers that you are a very capable personal injury lawyer. Every time somebody is impressed with your knowledge, they will see you in a better light. By sticking with article marketing for a long period of time, you'll eventually be viewed as a leading expert in your field.

2. Increases SEO: If you don't already have a solid web presence, then article marketing is one of the best ways for a personal injury lawyer to be found online. By posting well written content on sites such as EzineArticles or Buzzle, you automatically improve your chance of coming up in search results, since these sites are highly ranked by the major search engines. Besides that, every article will include an inbound link to your homepage from an outside source, which is valuable for search engine optimization.

3. Generates Leads: Every respectable article directory on the internet allows you to include a resource box with your content. Make sure to include your name, website address, a few sentences about your services and a call to action. By making your call to action compelling, whether you are offering a free report, consultation, or something else, you will increase the amount of leads you generate online.

The best thing about article marketing is that it is completely free! Sure, it will take time to create the content and submit the articles, but every form of advertising takes time to create. Another great thing is that it lasts forever! While it is difficult to project the future of the internet, it is likely that your articles will be showing up in search results for the rest of your life! And if you don't have hours of time to dedicate to this kind of project, you can hire a law firm marketing company to write and submit articles for you!

As competing personal injury lawyers continue to understand the power of internet marketing, it is in your best interest to stay one step ahead of the game. Some people are busy making their homepages look pretty and trying to send prospects to their website through ineffective campaigns, but others understand that people are using the internet every day to search for solutions.

By positioning yourself as a solution provider through article marketing, you will quickly become a personal injury attorney that prospects know, like and trust.
About the Author
Stephen Fairley is CEO of The Rainmaker Institute, the nation's largest law firm marketing company. Attorneys: claim your FREE legal marketing CD '7 Keys to a 7 Figure Law Practice' at http://www.LawFirmMarketingStrategies.com
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