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The Importance Of Psychology In Selling Property

Aug 20, 2008
With the current state of the market it is worry for all of those putting property up for sale that it will remain on the market for ages. For those who are wishing to pursue a speedy sale however, there are a number of strategies that if implemented, can considerably improve the chances of a sale. Fundamentally these tactics focus upon the mind of the buyer, making a property as attractive as possible in order to secure a quick sale, at the right price.

Part of getting into the heads of the buyer is to realise what part of the market you are likely to be focussing your efforts upon. By thinking of the kind of buyers that would like your property it is possible to focus your tactics upon them. This means marketing effectively and creating a property that falls into a distinct category. For example a two bedroom flat is less likely to attract families and more likely to attract young professional couples. That said, it is wise not to restrict yourself completely to one market sector, by leaving your options open, you stand more chance of securing a deal.

One of the most touted reasons for those selling property is to keep the home de-personalised. While the photos and ornaments that adorn surfaces may fill you with joy, this can restrict the thoughts of potential buyers when they are viewing. If a home is devoid of personal effects, it will be that much easier for the viewers to imagine themselves living there, and hence they will be more likely to put in an offer. First impressions are vital so the large family portrait hanging in the hall should be removed.

Another tactic that is used to de-personalise homes applies to the colour schemes in rooms. Once again, the bright colours that you may feel define you will not entice many buyers. More advisable is to redecorate in neutral shades such as creams and whites; this gives potential buyers the impression that the property is a blank canvas that they will be able to stamp their mark on. Redecorating will also revive tired rooms, making them fresh and attractive..

For those who feel that redecorating is not worth the effort when pursuing a quick sale, a worthwhile strategy is to de-clutter and clean the property. If you can, hire an industrial wet and dry vacuum cleaner to deep clean the carpets, this will do much to expel nasty smells and make them look almost new. Additionally it can be wise to rent storage space and move some furniture and items to this area. For instance if your living room is packed with sofas but has little room to move, removing some of the furniture will do much to create a sense of space in the room. Additionally, by taking items out of lofts and garages, prospective buyers will be given the impression that the home has a great deal of storage space.

In terms of cleaning it is worthwhile to give the property an expansive clean before the first viewing. By dong this early on it is possible just to touch up the home before each viewing thereafter. It can be difficult to keep a home tidy though, especially with children, but to save yourself a monumental cleaning task before each viewing, maintaining cleanliness is essential.

Hopefully this advice will give sellers an idea of the best ways to secure a speedy deal. By using a little bit of psychology it is possible to make your home more attractive to buyers.
About the Author
Real estate expert Thomas Pretty looks into how certain tactics mean property for sale will sell quicker.
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