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Real Estate Agent Web Design; Content Is King

Aug 17, 2007
In the real world location, location and location is the mantra for selling real estate. However, on Internet it's all about content, content and more content. Simply put, the better your content the better your online marketing results will be. And of course the more you have the better off you'll be.

So, effective Real Estate Agent Web Design is critical to your real estate Internet marketing efforts. With the Internet you have the potential to reach millions of people, but when you do you must have something of value to offer them, and a great design, one that is clean, easily navigated and build in such a way to keep them coming back for more.

A well designed Real Estate Agent Web Site is also a great real estate lead generator. It can attract leads, then capture information needed to follow up on their needs and interests. Since it takes 5-7 times before a contact will do business with you timely and effective follow up is critical to your overall online marketing success.

Buying a house remains one of the most precious lifetime goals most people aspire to and remains one of the biggest investments that most people ever make. Maybe that's why real estate is such a serious business, despite the ups and downs of the real estate market.

Real Estate Web Site Content
Pre-written Real Estate Web Site Content is great for good Real Estate Agent Web design. It's readily available and can be used in a variety of ways; marketing reports, articles, web site content and the like. Above all it offers a way to provide useful information and gain the trust of your readers and site visitors.

Prewritten content can provide excellent content at affordable prices, plus they can often be uploaded to your web site in a matter of minutes. Their cost and utilization can't be beat!

The better the quality of your content the more value it adds to your web site, as the more helpful it is to human visitors the more likely it will be ranked high by the search engines. And of course this all makes since when you consider that your site visitors are looking for helpful information and search engines are looking for happy, satisfied visitors.

Site Design
A major aspect of your web site design is the web site navigation. If the navigation of your site is poor the user will leave the web site quickly, without taking the time to look at your content.

If your web site is difficult to read, or has unappealing font size and colors and is otherwise unappealing the visitors may leave because of it, too. Consequently, a good, clean, simple and easily navigated web site is the best type of site to create.

Some people like to use side navigation bars to guide visitors through their sites, while others like to use navigation bars found at the top of the web site pages. But placement is not as important as consistency. So, whichever you use be consistent so that site visitors will always know where to go to move to another page.

Last but not least, some other things to consider for effective Real Estate Agent Web Design include the level of support you'll receive from your site builder, the resources that a web designer offers and the search engine friendliness of your web site package.

In closing, when you're ready to build a web site or improve an existing one aim for one that offers great content, has a clean look with easy to read fonts and is predictable to the extent that visitors don't have to guess about what to do next. Get it right and you just might have a hit on your hands!
About the Author
Visit Real Estate Marketing Talk for more information about Real Estate Agent Web Design.
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