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Internet Marketing for Novice Users

Aug 20, 2008
Internet marketing for beginners is a simple but complex concept. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing.

I will attempt to explain the concept of Internet marketing for novices and will outline some fundamental strategies, which can help a business owner to set up his own Internet marketing campaign. We will cover concepts such as making a website, placing banner ads, sending out e-newsletters, organizing an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don't have a website or have a poorly designed website you should think about creating or re-designing a website to adequately market your products. There are a number of software packages which make it simple for those with no design experience to create a functional website.

Quite often, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website. He may also help you personalize your website to your specific business.

Another popular option for advertising your business on the Internet are banner ads. Banner ads are advertisements which usually appear along the top of a website but it may also include smaller ads in other locations. Banner ads generally include graphics and text which tempt Internet users to click on the advertisement. Once a user clicks on the ad, they are sent to your website. This type of advertising can be very effective when care is used to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters.

Email marketing campaigns can be another prosperous aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be deemed spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails unlike just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the most dependable websites on a particular subject. This means the Internet users are probable to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to render a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are probable to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
About the Author
Leather businessman and author Ethan O. Tanner explains the various ways of marketing your business online and gives tips for beginners who want to startinternet marketingfor their business.
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