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Not Your Mother's MLM

Aug 21, 2008
Everyone is familiar with the Direct Sales Business Model. Who didnt know the Avon Lady down the street, or try on her first makeup at a Mary Kay Party? Pampered Chef and Tastefully Simple Catalogues abound at my office and, Im sure, in many others.

I flip through those catalogues as I'm heating up my lunch in the breakroom, and I wonder, "How is Direct Sales working out for these people?" Are they loving their jobs and bringing in a large income, or are they discouraged by the amount of "no's" they receive?

Before technology got involved, there was only one way to succeed at network marketing. The marketer had to be a born salesperson, outspoken, loud, continually on the lookout for new prospects. The very nature of the business demanded it. For that reason, many have either not tried multilevel marketing, or tried it but quickly gave up.

It's a shame that the true virtues of mlm are hidden under the stigmas of traditional marketing tactics. Who doesn't want to work from home? Who doesn't want to supplement his or her income without having to deal with a schedule and wages someone else decided on? Who doesn't want to be a part of a company they really believe in? Yet many don't, because of previous bad experiences with mlm.

Truthfully, MLM can be a great source of reliable income, but only if it is gone about in the proper fashion. Today's network marketers are leveraging the Internet to attract lists of prospects, build teams and earn amounts of money never dreamed about in the old model of mlm. And by doing so, they are changing the marred image of the industry.

Using the Internet, network marketers can now attract prospects to them, by offering a real value in informative web content before ever trying to sell anything to anyone. There is a whole big world out there that can be reached using the web, a big world that can provide you with residual income.

That makes the idea of prospecting in subdivision seem kind of foolish, doesn't it? You could prospect in your neighborhood, your local grocery store, your office, or even your whole town. You could even make some decent money doing that, but it won't be residual income. Your home business will eventually level off and then decline.

With Internet network marketing, your field is global, your stream of prospects (and thus, your income) endless. Better yet, with the new mode of network marketing, you are not spending your valuable time and energy chasing down prospects. The Internet is searcher-oriented. That' why every Internet experience you've ever had began with a search engine box. Those who find your home-based business on the web will do so because they have searched for it.

That means your work is almost done by the time the interaction even begins! You have become a sought-after commodity. The choice is now truly yours who you want to work with and how much money you want to make. Once established, this state of being sought-after multiplies itself exponentially. Everyone wants to be friends with the popular kid! Everyone wants to buy name brand! It's written into the Law of Attraction.

Another plus of this system is that network marketers are able to earn money while they get their businesses started. They can do this by selling advertising space on their website, or by partnering with a similar company to promote their products for a commission. While getting their MLM off the ground, they need not pay for advertising, because there are many avenues for free advertising, like YouTube and EzineArticles. The business marketing can fund itself, so that the distributors are not desperate or disheartened.

That's a long way from the indignity associated with Direct Sales in our mothers' day. Network marketers today have established themselves as valuable commodities, experts in their respective fields, and they have utilitized the Internet to build profitable businesses and substantial income! Take off the preconceived notions and take a second look at multilevel marketing.
About the Author
Ready to take a second look at MLM? Learn about dozens of top network marketing opportunities at the author's network marketing review blog. Get your new business moving quickly with free internet network marketing training .
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