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Motivated Sellers Are Waiting For You

Aug 21, 2008
Everyone loves motivated sellers, right? As wealth building legend, Robert G. Allen, put it,
'Never waste your time on unmotivated sellers.'

Would you like to know a way to find motivated sellers at NO COST while wearing your pajamas? I wanted to share the following strategy with you as I think you'll find it very helpful in getting some great properties.

Okay, so the world of homeowners can be broken into 3 categories: folks who don't have their home on the market, folks selling their home with a realtor, folks selling their home For-Sale-By-Owner

Make sense? And within each of these there's a sweet, juicy core of motivated sellers just itching to work with you.

In future messages, I will talk about the first two categories for now this strategy is going to focus on FSBO's (For-Sale-By-Owner).

#1 WHY FSBO???

Why For-Sale-By-Owners? Just because someone is a FSBO doesn't mean they're necessarily motivated, right?

You're correct! Maybe they just don't want to pay a realtor fee. Or maybe they prefer to sell on their own.

But there's a BIG STATISTIC in your favor. Namely, most FSBO's are NOT successful.

So they may not start off motivated, but after several months without even an offer the name of the game changes. But there's a much BIGGER WHY on FSBO.

Flashback to 10 years ago. Contacting FSBO's was a HUGE pain in the butt.

You'd have to works the phones or going knocking on doors. And since it is a numbers game after all, that meant a TON of work!

Do you hate work? I do!!! Here's the beautiful part.

Our little friend the Internet has made it simple, fast and free to contact FSBO's. You can literally contact dozens FSBO's in couple minutes, all while still wearing your pajamas!

#2 WHERE FSBO?

I put together a strategic list of where to find FSBO listings online. These sites are all NO COST and best of all there is no dress code.

So wear your pj's. Some of them you've probably heard of, but check the list carefully as I'm sure there are a few you never even thought of!!

www.fsbo.com
www.forsalebyowner.com
www.owners.com
www.byowner.com
www.yahoorealestate.com
(be sure to check the box that says real estate classified)
www.craigslist.com
(if you haven't heard, Craigs list is the world leader of classifieds on the web and they're real estate section is no exception. Tons of great FSBO's here).

Two added tips for you. A) Be sure to search your online local classifieds as well. While these smaller sites will have fewer properties to browse, this also means the homeowners are probably getting less bites. Translation motivated sellers.

B) Check out www.realtor.com. Now this doesn't fall into FSBO's, or does it. Most listing expire after 120-150 days.

So it's very easy to go online once per month, make note of the properties you're interested in and then watch to see if they stay sitting on the market. After 120-150 days it's time to give them a call!

If you have access to MLS of course, you can just check the DOM (days on market) for the listing. Although you'd miss out on the whole note making process kind of fun like watching the NFL draft. Now it's time to tackle the third BIG question for you?

#3 HOW FSBO?

Okay, you found a pool of potentially motivated sellers, how do you reach out to them? The easiest thing for you is to write one email that you just cut and paste each time you reply to a listing.

TIP: Be sure to add something personal at the beginning. Even a simple note about how you like their window treatments, will dramatically increase you chances of hearing back from them.

For our Done-For-You Deals Members, I recommend they simply send out an email offering the homeowner a free video called "How-To Get An Instant House Sale".

(STEALTHY TIP: Notice the way I always type "fre*e" with a star in the middle? That's because free is one of those words SPAM filters hate. Use it and you greatly increase the likelihood your message will never reach its intended destination. But with this little trick you'll slip in under the radar.)

The best part is not only does the video capture your prospect's information on autopilot, but it also pre-sells, pre-qualifies and routinely follows up with them all without you lifting a finger.

But if you're not a member yet, no worries. Here's a sample of the kind of email you can send to FSBO's. My tips are in parenthesis.

SAMPLE

Hi NAME (be sure to personalize it)

Saw your house listed on (name of site). By the way, I really love your (window treatments or whatever, saying something specific significantly increases the likelihood your message will be taken seriously and not seen as SPAM)

I'm sure you've probably found a buyer already and this won't even be right for you. In case you didn't, I thought it was worth a shot contacting you.

I work with homeowners in (NAME OF YOUR AREA). If you need instant cash for your house or don't need the cash but just want to sell your house for full price, I can immediately help you. Drop me a ring now at (YOUR PHONE NUMBER).

Again, you have a great place :o)

All the best,
YOUR NAME

P.S. I know it's hard to know who to trust on the internet these days. So feel fre.e to check me out at my website: (YOUR WEBSITE).

END SAMPLE

Now you have the WHY, WHERE and HOW to luring in those motivated sellers from the ever growing pool of FSBO's.

But I have one last nugget for you. You want to get instant bites, start throwing the bait in the water!

In case my fishing metaphor was too abstract, start making offers. Remember, it costs you nothing to make an offer on the property.

And you can always re-negotiate or change your mind during attorney review. But if you're in a financial position where you can afford to immediately buy a property and you've just been waiting around.

Stop waiting and start offering! Reach out to your FSBO's. Especially if the area you're interested in has a high inventory of homes.

Maybe you offer 65% of asking price on a dozen houses. Maybe 11 of them are offended, but the 12th is that hidden motivated seller who has been waiting just for YOU! Cha-ching! You got a terrific deal!

Plus you helped out a homeowner who was stuck in his property. And if you're afraid you might offend someone just let them know before the offer, Hey, you have a nice property and this probably isn't what you're looking for. But I thought I'd make an offer anyway just in case. I fully expect you'll turn it down.

This savvy little technique is known as a take-away. Properly executed it not only eliminated the possibly of offending them, it piques their interest and, crazy as it sounds, it makes them want to prove you wrong by actually accepting your offer.

Finally, always remember, real estate investing and finding motivated sellers is a contact sport. There more contacts you make, the more you score.

Can you make a promise to yourself? How about you commit to emailing just 10 FSBO's a day?

That's 50 per week! Over 220 per month!

I'll bet you dollars to donuts (ummm, donuts) you'll find your next great deal.
About the Author
Damian Lanfranchi has pioneered the R.E.I. Done-For-You Deals System, the only automated multi-media video marketing system that lets investors get deals with no work.

Every week, he educates 1,000's of investors with his revolutionary techniques.

http://www.dont-tell-mom-i-invest.com
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