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Product Descriptions and the Search Engines

Aug 22, 2008
Are you selling a product online and never seem to make enough sales? Are you trying to raise your search engine placement but gain any ground? Your product descriptions may be to blame. In order to become successful in internet product sales, you must have a good product description that grabs the attention of your customer and the search engine spiders.
In order to rank high in the search engines and sell a lot of products you must stop using generic product descriptions and you must spend some time improving your current sales copy. Writing good product descriptions can be time consuming but the time will be well spent. A good product description includes not only the details about the product but explains the benefits. Spend time using the products you sell and really learn what the benefits are then incorporate your experiences into the product description. You also want to make sure that each product description you create ends with a call to action that has your potential customer taking the next step to purchase your products.

A good product description is only the first step in keeping ahead of your competition and gaining good search engine results. You must avoid duplicate content between you and other vendors who are selling the same product. Search engines hate duplicate content and if your page has the same information found on other websites, you take the change that you will be considered supplemental information and dropped from the main rankings. You should never use the manufacturers pre-written product descriptions and pre-designed web sites. You will not be the only person using this information which means you will end up with duplicate content. If you are working with a company that requires you to use their materials, you may want to consider changing your business plan or suppliers.

You need to stand out in the minds of your customers and to the search engines. If your just getting started and want to build your website quickly, use the information the manufacture provides as the first step in your product description process. You can create a starter product description that the search engine will consider unique content by changing the order of the sentences and replacing several of the keywords with synonyms. Rewrite the information provided until you end up with content that is in your own words and using your own writing style.

You also want to monitor your content to make sure no one else is using your copy. If you write good product descriptions someone will try to copy your work. If your copy is stolen you may find that the search engines consider your website to be supplemental information again. There are several websites that offer free duplicate content checker. Check your content monthly to determine if anyone else is using your copy and take the appropriate actions when necessary.

It is not just content that is important to your website and your search engine results, you need unique content that keeps your customers coming back for more. You need to create product descriptions that are long enough to get noticed by the search engines but not too long to bore your actual readers. Always remember to write content for your actual customer and not just for search engines. There is nothing more irritating to a potential customer than poorly written web content.
About the Author
Brian Stocker is a writer, editor and online marketer. Visit his website for more information about Writing Product Descriptions, articles and using content to promote your website.
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