Home » Business » Marketing and Advertising

Online Conference Calls for Lead Generation

Aug 22, 2008
In ongoing efforts to generate corporate leads, many businesses are their lead generation efforts online, using e-mail campaigns and online incentives to generate qualified leads. The problem is, though, that, as more and more companies use online audio and video options to attract customers, it takes more to truly ensnare peoples attention.

Taking this into consideration, an increasing number of marketers are turning to the online conference call to generate leads. The concept is similar to that of the traditional marketing conference call, with business leaders providing data to callers and pitching their products, services or opportunities to these same prospects. They can truly differentiate themselves by using web capabilities to enhance the telecommunication experience.

How Do Online Conference Calls for Lead Generation Work?

In its most basic sense, an online conference call is a modification of the traditional conference call, only participants can view the information supplied online. You could set up a special password protected area on your website that callers can access, then have them call so you can supplement the written data with a verbal presentation. This method, while cheap, is also limited in its scope of possibilities.

Online conferencing software, by contrast, provides more marketing options for the teleconferencer. It comes complete with audio capabilities, so callers can hear the audio portion of the presentation without calling themselves. Video capability is also included in most programs, so you can supply a video presentation to supplement this audio portion. And some provide the option of a messaging system so that prospects can communicate freely, both among themselves and with you. Furthermore, you can answer any questions they have for you.

Of course to do this successfully you'll need the proper audio or video equipment. A good microphone is needed to transmit the online audio portion, and for the capturing of video images--you'll need some type of web cam or video camera. It's also important to attain conferencing software that includes all needed components for the planned project.

The next step, of course, is to plan your presentation and set up your conference call registration with the use of an auto responder. Requiring an email address from those who register will also give you an opportunity to follow up with them later.

Of course, setting up the technical aspects of your conference call is only half the challenge. Next you must promote your call by posting on message boards, sending the information via e-mail to your mailing list, and spreading the word to bloggers who write about related topics. Promoting offline is also handy, as you can invite people online to learn more about your conference call, and to register.

Online conference calls are simple to set up and can be an ideal way to generate business leads. Moreover, these calls permit prospects to interact with you in a novel, state-of-the-art manner; a manner that was once only possible at a live event. So if you're looking for a fresh, new way to get leads, consider online conferencing.
About the Author
Garey Simmons writes about NY SEO Services from experience using SEM and SEO Services for his Search Engine Marketing needs. Much of his online success can be credited to using the SEO Services of http://SEOCoach.Net
Please Rate:
(Average: Not rated)
Views: 140
Print Email Report Share
Article Categories