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Disney Targets Pre-teens with New Web Portal

Aug 22, 2008
Competition for mobile eyes is fierce. Turns out Magic Kingdom Orlando wants a piece of this pie as well.

Folks, and kids, are spending less and less time in front of the old boob tube. But they're not decreasing their screen time. More people are spending time with their mobile devices.

Wired Magazine is reporting on its blog that Disney is going to go after to the 9- to 14-year-old demographic with their latest quest at gaining mobile popularity.

On their latest web portal, they will be offering ringtones and wallpapers that can be bought directly on the teen's and pre-teen's cellphones.

They'll also be able to play a mini version of the popular Pirates of the Caribbean game.

Is this a good idea?

Maybe. I'm not a big fan of marketing to the younger audiences in this fashion. But it makes good sense for Magic Kingdom Orlando.
About the Author
Sally Seufert writes at Magic Kingdom Orlando Blog. Go to the site to find everything Magic Kingdom Orlando.
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