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Are Your Communication Skills Killing Your Business?

Aug 17, 2007
In the face paced age we live in we can reach more and more prospects faster than ever before using the telephone. 15 years ago when I was in college I had a part time job as a telemarketer. I was very successful at it. Until now I never really focused on why.

I had the same script, I was calling on the same people as the other representatives in the room yet I was turning more of my prospects into sales than most people in the room. Today I know I was an excellent student of the communication training offered by the company. I was using the skills to make sales and commissions while others were there to collect their hourly wage.

Today I work in the lead generation industry and I find so many of my customers are frustrated with leads they purchase to build their businesses. On a number of occasions I have received terrible emails regarding the quality of the leads and the customer's lack of success. It was really getting to me because I knew the leads were working for me. The leads were working for other customers. So why were they not working for all my customers?

The answer is communication. On the telephone you have less than 30 seconds to make a connection with your prospect. If you don't know how to make that connection using good communication skills all the greatest leads in the world won't help you reach your goals.

Here are a couple of tips to help you make the connection with your prospects:

People don't respond to what you say as much as they respond to how you say it. Get to know your Power Words, how your voice inflection can influence your prospects response, and how to elicit the emotions you want.

Communication is not only about speaking but it is also knowing when to shut up and listening. Listening to your prospects response to your scripted questions can give you the hot buttons you need to close the sale or recruit a new distributor.

Be confident on the telephone. If you are not confident in what you are promoting why would anyone want to take you up on your offer?

Overcome limiting beliefs that hold you back from sponsoring people. It really is all in your mind. With the right belief system you can do anything you set your mind to.
About the Author
Charity Adams, is the owner of Contact Influence a web site dedicated to teaching people communication skills that close sales and turn you into a recruting professional.
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