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Law Firm Marketing Tip: Search Engine Optimization Strategies for Personal Injury Lawyers

Aug 24, 2008
Search Engine Optimization (SEO) has become a necessary part of any personal injury lawyer's internet marketing plan as it has been proven to help websites rank higher on search engines and make businesses more visible.

Without SEO, your website will be extremely difficult to find online. But with SEO, you'll have prospects coming to your door and finding out about your services via Google, Yahoo, and other search engines.

The more volume you draw to your website, the more clients you'll receive.

So what exactly is SEO? It is the process of improving the amount of visitors and quality of traffic to your website from search results for specific keywords. Being listed near the top of keyword searches is golden because you:

Receive Many Qualified Visitors: These visitors have spent their own time and energy to look for the information or services you provide.

Are Given Instant Trust: When somebody sees you are ranked high on Google, you instantly earn their trust.

If you are interested in using search engine optimization to market your personal injury law firm, I recommend you start with the following five steps:

1. Keyword Research: What terms or keywords are your prospects using when they are searching for your services on Google? Through keyword research and market analysis, you'll have a better direction for how to position your website and SEO articles.

2. Write Optimized Web Pages: While you might be tempted to load your website with the keywords that ranked the highest in your research, you need to remember you are writing for actual people. If you can't please the reader, it doesn't matter how much you do for the search engines; no one will read your website.

3. Encourage Inbound Links: The most important aspect in search engine optimization happens off the page. The more inbound links your website receives the better the chance you'll have of increasing your ranking. There are numerous free social media outlets that will help attract links to your site including Digg and StumbleUpon.

4. Relevancy Matters: Don't just use keywords because you know people are searching for them. If you don't have content that matches the search results, your visitors will quickly skim and move on.

5. Article Submission: Part of your law firm marketing strategy should include writing content for other sites along with a byline that links back to your website.

Law firm marketing on the internet takes time, but by using these five steps you will surely become one of the more visible personal injury lawyers in your region.
About the Author
Stephen Fairley is CEO of The Rainmaker Institute, the nation's largest law firm marketing company. Attorneys: claim your FREE legal marketing CD '7 Keys to a 7 Figure Law Practice' at http://www.LawFirmMarketingStrategies.com
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