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How to Drive Laser-Targeted Traffic Using Overture

Aug 17, 2007
Overture offers internet marketers a sure-fire way to bring laser-targeted traffic to their web sites. Overture offers pay-per-click advertising to internet marketers, so the service works much in the same way as a commissioned sales person. When a salesman working on commission completes a sale, they make a percentage of that sale. When someone clicks on your advertisement in a pay-per-click search engine such as Overture, you pay a "commission" for the search engines' performance. When a marketer uses Overture, they select keywords that are directly connected to the products or services the marketer wishes to promote, resulting in the deliverance of only interested prospects to your web site rather than "miscellaneous" web visitors. Individuals coming to your web site during their search on the internet for keyword phrases related to your products and services are considered laser-targeted traffic.

The keywords for Overture advertising are selected in order to ensure that your web site receives only highly targeted traffic, with the visitors clicking your advertisements looking for your specific items. Overture steers marketers away from the most commonly used, and therefore most expensive, keywords, and finds laser-targeted, niche words that result in a high conversion rate. Better results come from having 500 site visitors per day clicking on advertisements with your keywords than having 5000 visitors per day who aren't sure how they found your web site!

How does Overture work to bring you highly targeted web site traffic, exactly? Obtaining laser-targeted traffic using Overture begins with the selection of keywords that are directly related to the product or service. Research indicates that marketers selecting 20 or more keywords experience the best results. Once a keyword list has been developed, advertisers write titles and descriptions for each keyword. The descriptions are important because they are what the people using search engines will read to decide whether or not to visit your web site. Select the bid price for each keyword to determine what you are willing to pay for the words. Overture then displays your ad when your keywords are typed by an internet user across many popular search engines and portals, positioned on the page according to the bid amount. You receive web site visitors who are laser targeted- individuals specifically looking for your products.

As a pay-for-performance marketing model, Overture offers internet advertisers a sound, cost effective marketing investment because you are paying only for results rather than just the opportunity of placing an advertisement on a web page without a guarantee of success. The secret to laser targeted web traffic: Overture allows internet marketers to advertise products and services to the people that are already searching the internet for what you are selling. Your advertisement will only appear when people type in your keyword terms, and people will only be typing in these keywords when they are specifically searching for those products and services! Overture brings you laser targeted traffic, eliminating the need for you to find potential customers for your product or service.

You can go to Overture with this address
About the Author
Nattawuth T. builds Internet Marketing SEO, a blog helping people to increase web traffic. Want to learn how to drive Thousands of NEW visitors to your website or affiliate links. Click the link below:
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