Home » Internet » Web Design

Why Has My Website Lost Pagerank?

Aug 25, 2008
In October lots of webmasters were fretting as Google apparently reduced their Pagerank. This influenced many millions of websites. Discord resulted as many webmasters began to worry as to why this had happened and how they could vindicate their glorious Pagerank back to their website.

Why did this happen?

Lets look first at Pagerank and how it is predetermined. Pagerank is widely speculated to be calculated in accordance with the number and quality of incoming links to a website. It's a complex formula that only Google knows, also noticing the importance of the page that the link originates from. Pagerank is measured on a scale of 1 to 10 but it is not a linear scale ie getting from 8 to 9 is a lot, lot harder than getting from 7 to 8. Also it is believed to include other factors such as the authority and trust of a website.

Pagerank is wrongly believed by many webmasters to be the main critical factor that determines their search engine ranking positions ( SERPS). In reality there are a huge amount of factors that Google looks at to determine the SERPS, Pagerank is just one of them although it can be a deciding factor if all other things are equal.

The result over the last few years has turned many webmasters into Pagerank junkies. They obsess about their Pagerank, about getting links from other sites with higher Pagerank, they decline to link to sites with lower Pagerank etc etc. This has led to a whole industry of websites buying and selling links according to the Pagerank of the link page. And this is what has infuriated sleeping dragon over at Google.

It has been rumoured that this readjustment of the Pagerank scores is due to Google penalising websites that are involved in the purchasing and selling of text links, with the main aim of passing on Pagerank and hence improving their SERPS.

It is also suspected that sites have lost Pagerank as a result of bad linking, broken linking and other general errors. The thinking behind this is to do with Trust and Authority - Google thinks that a site with broken links and links to "bad neighbourhoods" is not one that should get a high trust score.

So was this the sole reason for the Pagerank readjustment?

No, it is unlikely that this was the sole underlying reason, as many many sites were affected that had no involvement in buying or selling links. It is much more likely that this was a complete overhaul or readjustments of Google's Pageranks scoring systems, which has led to an across the board reassessment. The fact that so many experts have been jumping up and down about the trading of links as a reason, is a theory that Google are probably only too happy to let us believe. The fact is they do not like the buying and selling of links for the purposes of increasing SERPS, so they're happy to let us believe that they've applied penalties to this, in the hope that it will deter webmasters from doing this in future. The real reasons will probably never be known.

How can you increase your sites pagerank?

- Initially you should continue to engage in an ongoing link building campaign, getting links from websites of a similar nature to yours. Do not worry about pagerank.

- Avoid dubious practices that Google frown upon such as buying and selling of text links. If you do buy text links for any other reason than to improve Pagerank, make sure the no follow tag is inserted in the link. However, it is much safer to avoid them totally.

- Check your site for broken links - including links to other sites, and make sure you don't link to sites that may be considered bad - such as spammy sites and those involved in selling text links.

Too many urban myths exist concerning Pagerank and the truth is it is not the "be all and end all". Try to just concentrate on optimising your site and building incoming links, getting good content and applying a good relevant theme to your website and let everyone else worry about Pagerank. Because ultimately, it just isn't that important.
About the Author
Robin Porter is CEO of Arpey Internet, a Maidstone web design company based which provides affordable web design for the UK
Please Rate:
(Average: Not rated)
Views: 195
Print Email Share
Article Categories