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Persuade to Get Ahead

Aug 25, 2008
Dave Lakhani, with an expertise in sales, marketing, and business strategy, is a very sought-after speaker, author and trainer. His features include several magazines articles in "Selling Power", "Sales and Marketing Management", "Entrepreneur", "Business Solutions", "Retail Systems Reseller", "Integrated Solutions", "Home Office Computing", and "PC Magazine".

Aside from magazines, Dave Lakhani has written a number one bestselling book called "Persuasion - The Art of Getting What You Want", and he has been featured in both radio and television programs. Dave is a Master Practitioner of Neuro-Linguistic Programming, and he has studied other leading sales leaders like Jay Abraham and Zig Ziglar.

Dave's training techniques have been used to boost some very big names including IBM, the U.S. Army, Rogers Media, Micron, GE and Wizard Academy. He didn't start in marketing, though. In fact, Dave Lakhani was raised in a cult called the Branhamites, and has since left to do a lot of different types of jobs.

Shortly after leaving the cult, Dave Lakhani was a cowboy and then a professional fighter. Later in the 80's, he took a law enforcement position as an undercover drug cop. None of those jobs satisfied him. It wasn't until he started helping people become persuasive that he discovered his true passion.

When Dave finally discovered his passion, he also learned something incredible that many others have learned: following your passion makes work no longer seem like work, and money seems to roll in with very little effort. Upon leaving the cult, Dave went straight to the Andrew Carnegie Library to try to come to an understanding of why his mother would choose to raise him in a cult environment. His learning was far more valuable when he learned how the art of persuasion can be applied to sales instead.

Dave Lakhani's definition of persuasion is "helping people come to their own most logical conclusion, which also happens to be one you share". Persuasion isn't the same thing as manipulation or coercion. With persuasion, you're helping people make a decision by presenting them with information. With manipulation, your intent is to lie, misdirect, or confuse.

When you find a passion in which you truly believe, you no longer need to rely on manipulation. Your passion becomes infectious. People will see your passion, your goals, and your enthusiasm, and they'll in turn trust that you have their best interest at heart. It builds rapport, and others may even follow in your footsteps.

Persuasion is used each day by each and every one of us. Whether you're persuading your best girl to marry you, persuading your spouse that it's time to add children to the family, or persuading someone to buy a used car from you, it's an important skill to master if you want to find great success. Get what you want in life through honestly persuading people!
About the Author
Do you know how to get what you want? Let Dave Lakhani teach you the power of persuasion.
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