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Use Videos to Promote Your Website

Aug 26, 2008
Videos are one of the most powerful and effective ways to promote your website. Not only can you get more traffic to your site by using videos but some video sharing companies will even pay you for bringing them your content.

Some of the most popular video sharing companies to consider using are Youtube, Revver, and Metacafe. But these are only the largest and most well-known. In fact there are hundreds of video sharing sites that are happy to host and promote your videos.

Many of these other video sharing sites are more specialized and cater to narrower niches. For example, there are several video sharing sites that specialize in "how to" videos. These include popular sites such as wonderhowto-dot-com, 5min-dot-com, ehow-dot-com, and expertvillage-dot-com. Almost any subject matter can be turned into a "how to" video, and there are millions of people interested in watching them.

If one of the objectives of producing and uploading videos is to promote your website, it is very important to make your website address very clear throughout the video. Many web video producers place a bar containing their web address near the bottom or top of the video, that runs for the entire length of the video.

When creating videos for publishing to video sharing websites, how you write your titles and descriptions is very important - almost as important as the video itself. Make sure that you mention your website and also place a link in your descriptive text to your website.

When you upload your videos to video sharing services, it is important to do it so you get the greatest possible impact. Make sure you include important keywords in the title, descriptions and keyword sections. By using specific keywords that are relevant to your business you will get more targeted traffic finding your videos. This will also lead to more traffic coming to your website.

Furthermore, it is important to only put up high quality content videos. The more interesting your videos are, the more often they will be viewed, and the more likely they will be to be shared with friends and family. In fact some videos get viewed hundreds of thousands of times, which gives you and your website even more exposure and increases your opportunities to turn these views into sales.

One example of a website using videos to promote itself is LearnMagicTricks-dot-org. This site shoots new videos on a regular basis and puts them on sites such as Youtube. On average this site gets about 10,000 visits a day, so this technique does work!!

So, if you are not currently using videos to promote your business, you can quite easily do it for yourself. Or if you feel you don't have the time or resources to produce your own videos consider using a video production service such as the one offered by Linknet Video. This company uses a unique, low cost process to create videos for businesses selling products and services on the web, and then uploads them to more than 20 different video sharing sites.
About the Author
For examples of online videos seeDJC Marketing and The Magic of Dave J. Castle. Web video production is available thru Linknet Video.
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