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Learning How To Bid On Keywords

Aug 26, 2008
When you are creating ads for your Google Adwords campaign you will need to build them carefully around the right keywords. This seems like commonsense and many marketers have perfected this art. They do the proper research to find the best keywords.

There is another important factor in your pay per click advertising campaigns that does not revolve around keywords. This is to do with the searchers themselves. They rarely look beyond the first 5-10 pages of their search results.

This means your ad must be placed among these pages in order to be seen. How do you manage to do this? Well it all boils down to the almighty dollar.

This section may be boring for the experienced marketer, but the new businessperson may find it interesting. Adwords can be compared to a huge auction. There is a lot of competition on certain popular keywords. By contrast there is little if any competition on obscure key words, but there are also minimal searches.

So be aware that you are not the only person utilizing a certain keyword. How can these search engines determine where to place an ad? Because Adwords works by pay per click the highest bidder on a key word will earn the rights to a top position. These high paid keywords are welcomed by the search engines and will always gain top positions.

It can be time consuming finding the right blend of bids and keywords, it might take some profits and losses as you experiment. Not every click will produce sales; in fact conversions are often only 10% of the click ratio. Price of product should be taken into account and of course your budget, when deciding how much to bid.

Keyword research is one of the main elements of your campaign but bidding is also equally important. Without a good position for your ad, you will not gain any traffic let alone sales. Take some time to understand the bidding process so that you can make a lucrative campaign.

While working out the details of your Adword campaign be sure to keep these tactics in mind. Consider this, when you build a great pulling ad it is no good condemning it into oblivion. That is just a waste of time and money.
About the Author
For over four years, Brian Basch has been mastering the ppc search engines. He is an ppc expert and his expertise has significantly increased profits of numerous ppc campaigns. If you are in need of ppc management hire him!
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