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Finding Targeted Website Traffic Using Keyword Combinations

Aug 17, 2007
Most people leave a fortune on the table when they build a new website because they make the mistake of only targeting the most generic, hard to rank well for keywords and then wonder why they don't have any traffic.

For maximum impact and long term traffic generation you need a combination of tightly focused, specific keywords and 'word combos' using the keywords that people are searching for right before they BUY a product as opposed to when they are researching the market for a product.

Let me explain...

Imagine you are thinking of buying a new golf club, let's say a driver, because you want to add extra length to your drives (all your mates can out-drive you by 20 yards or more and you want to make up for that using a little bit of the latest technology to help you out :-).

You start your research into the best drivers around by entering the keyword phrase 'golf drivers' into your favorite search engine. Your search query comes up with 150 million pages loosely related to the phrase golf drivers. That's just too many listings to look through to make a buying decision, but you start your research there anyway.

OK, Let's Trim That Number Down A Little...

You look through the first few listings (golf.com, golfdivers.com, etc.) and find out that many people are recommending the Big Berth driver and it has some great reviews from leading golf pros. You look at the competition in the golf driver market and you decide that one of the Big Bertha range is probably the club for you.

Next, you do a search for big bertha divers and come up with 1.2 million pages of information to wade through. You find three or four sites on the first couple of pages that look interesting so you do some more reading that confirms the Big Bertha is what you need.

Most of the sites you find are shopping sites with no real content, but a couple of them have useful articles related to Big Bertha drivers. After reading and researching, you settle on the Big Bertha Titanium 454 driver.

Now you are ready to actually BUY your new golf club, so you enter the phrase buy big bertha titanium 454 driver into your search engine to find the best deal. You now search for the best price and delivery conditions (hey you want it today now that it's so close :-) and buy the driver from the merchant of your choice.

Can you see the distinction between these keywords?

The keyword phrase 'golf drivers' is a research keyword.

The keyword phrase 'big bertha divers' refines the search further, but it still isn't specific enough for most people to make a buying decision. They are still often in 'research' mode at this stage.

The keyword phrase 'buy big bertha titanium 454 driver' is a very specific buying phrase.

These are the phrases you want to build your website's tier three or four pages around. These are the 'money' pages where people will click through to your merchant or sales site after they have been PRE-sold on the benefits of buying the Big Bertha titanium 454 driver.

Your keywords for the pages in your golfing website's structure would be something like -

Tier two - golf drivers

Tier three - big bertha divers

Tier four - buy big bertha 454 driver or buy big bertha titanium 454 driver

You won't get many people arriving on the last two pages each month, but the visitors who do come will be ready to buy a big bertha titanium 454 driver! And you'll be right there to recommend your merchant or sales page to them - and earn a commission :-)

But doesn't that mean you have to build lots of pages related to all of these products and services if you want your share of this free, highly targeted traffic? For example, there would be hundreds of different golf drivers on the market.

Well, yes, if you want to make the most money you will...

By having pages related to all the different golf drivers available you will gradually rank well for some keywords, then more of them over time. Then your good rankings for these easy-to-rank-for pages will start to see your harder-to-rank-well-for keyword focused pages ranking well too.

Put great PRE selling copy on your pages, a picture of the product on the page if possible that is also a hyperlink to the specific product on your merchant's website or order page, and you're set. Then do it for all of the products in your merchant's range that you want to promote.

You also need to build pages for the important research keywords too as you will start to rank well for these over time, but your focused product related pages will bring in a steady stream of highly targeted, ready-to-buy visitors who have done their research and are ready to take action right now.

How sweet is that?

I hope this article helps you to increase your website's revenue and puts you on the way to becoming a super affiliate or selling a lot more of your own products and services.
About the Author
Rocky Tapscott is the author a free 7 Part Mini Course "How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or
Skill"
which shows how to make money doing what you love. Drop by http://www.hobbyandlifestyle.com/ecourse.html
to grab your free copy.
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