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Two Kinds Of Websites You Probably Need

Aug 27, 2008
Websites are an effective means of marketing your services and staying connected with your customers, prospective customers, etc. But you may be wondering: what type of website do I need?

The beginning selection is usually the format. Generally the primary choice is between a static site and a blog.

A static site is the generally used type that has been online as long as the internet itself. In fact, most websites are static sites.

On the other hand, blogging has exploded over the last few years. Blogs are very popular because they are quite easy to set up and easier to customize. In addition, they tend to be less formal in that the format allows one to post casual messages to your site.

So, how do you decide?

You should know that many companies utilize both. They may have a primary, formal website and a blog for casual messages. Oftentimes the blog is separate from the main site.

If you are starting from scratch, you almost can't go wrong with a blog initially, with a more traditional site added later if needed. Blogs such as Wordpress are relatively easy to create, maintain, and modify. They are extremely "search engine friendly".

Another very helpful feature of blogs and particular Wordpress is the content is separated from the structure. What this means is the look and feel can be easily changed without touching the content and file structure at all.

You may find that a blog is all you need because they can often be customized to look like a traditional site. So, you can have the best of both worlds: the benefits of a blog with the look of a static site.

If you can, it's a good idea to plan ahead what you want your site to become. Examine other popular sites. Figure out why they are popular and see how you can apply some of their strategies. You don't have to mimic them, simply attempt to adapt their features to your own scheme.
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