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Web Marketing - Getting the Word Out To Drive Traffic

Aug 27, 2008
Do you have a website? Did you think when you built it you would have visitors? Was it a "if you build it they will come" mentality? You are probably feeling pretty disappointed right now if that's how you started.

Traffic does not just come because you built a website. It takes some consistent, daily effort to drive traffic to your site.

Here are 4 technique that if used consistently will increase your traffic level.

Blog Comments

The blogosphere is a social place. Great blogs are basically communities in and of themselves. Going to other blogs in your niche and getting involved in the conversation by contributing valuable information will get you some visitors.

This technique when done correctly will also get you good backlinks. You can leave your keyword in the name field of the comment form. This will give you an keyword anchor text link in the comment you leave.

Not all blog owners allow this so get to know the community before you leave keyword comments,and make sure you are leaving a valuable comment.

Link to other blogs from your blog

Every blogger loves to see they are being linked to. Each time you link to another blogger's post it will send them a little message that someone has referenced them. This is called a trackback.

Many bloggers will follow the trackback link to check out the blog of people who are mentioning them. If they like your blog they may even mention you in a blog post. This can lead to decent traffic especially if it's a well known blogger.

Most bloggers also publish the trackbacks in their comment section. This will give you another link on that blog, and other readers may follow the link to your site.

Notify Your Opt-In List

You don't have an opt in list? You should. An opt in list is a list of people who have given you permission to contact them via email.

This list is vital to the ongoing success of a blog to make money. Most people will not purchase from your blog the first time they see an offer. This gives you the opportunity to put yourself in front of that customer over and over again.

So once you have your opt in list going, and you auto responder up and running go ahead and send a message to your list each time you post a new blog post. Many good autoresponders have a feature that will do this for you. All you have to do is check the correct box and add in the RSS link.

Use Your Email Signature

This is a great way to spread the reach of your blog. A signature file is a small bit of text and a link to something that goes out with each and every email you send.

You can have a quick tag line and a link to your blog in your signature. It might be good to ask a question or write a thought provoking statement that will pique the curiosity of the reader to click your link.

As you can see there are tons of ways you can drive traffic to your site. Having so many options is great because it allows you to find strategies you enjoy and can stick with.

It will be through consistent daily action your blog traffic will increase. Find a few traffic driving techniques and stick with them. You will see your traffic improve as time goes on.
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Stop by for more information on how to add driving traffic to your web marketing plan as well as creating a diverse web marketing strategy.
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