Home » Internet » Affiliate Programs

Give Your Support All Along the Way

Aug 29, 2008
As an affiliate marketer, hopefully you have received the training and mentoring from your affiliate program that you require. If you have, you are in a great position to offer support to that group of people who will ensure the viability of your affiliate business. That group is your customers.

When you offer your brand of support to customers, they come to trust you and become regular repeat customers. You need to offer your own type of support, on top of the support an affiliate customer receives from the actual affiliate program when they purchase products.

How do you offer support to your affiliate customers. You do it by being a provider of quality information to them. You also do it by encouraging dialog with them concerning affiliate products and topics associated with an affiliate product. Finally, you do it by being the conduit between them and the affiliate parent.

The first way you can give support to customers and potential customers is by providing them useful information. This means consistently providing them quality information during pre-selling, selling, and after-selling activities. You want customers for life. You want those long-term customers always to seek you out for information. You want to be that credible, knowledgeable, reliable source that customers tap.

A potential customer who reads useful content is likely to become an actual customer. An actual customer who can rely on you to keep them informed about product updates will always seek you out for more information. You are their support before they purchase. You are their support to help them make a buying decision. You are then their support to keep them up-to-date on the affiliate product they purchased. You also support them by constantly supplying them relevant subject matter concerning their affiliate product.

You also are a support to your customers when you engage them in your particular area of expertise for their benefit. You can use your article-marketing program, via a good article distribution service, to drive visitors to your blog and website. Once they are there, you develop conversations with your readers. You can invite comments on your blog where you give advice about an affiliate product. You can have visitors to your website opt-in to a newsletter where you dialog with them monthly. Through a newsletter, you can encourage e-mail communications to answer further their questions and concerns.

While it may seem like simple messaging, when you invite comments, e-mails and the like you are giving support. You are providing avenues for your customers to get more personalized information. This is true customer support. This is above the product support they will receive from a good affiliate in the form of guarantees and warranties.

The third way you can give support to your affiliate customers is to be that go-between that they may require between themselves and the affiliate parent. You may have a customer who bought an affiliate product based on a product review you wrote. They may read your blog where you talk of the affiliate products or on topics related to the products. They trust you as a great information source.

When you dialog through a blog with an affiliate product customer they may ask you for information concerning a product. It may be unique and specific information only accessible from an affiliate manager. It may concern a product aspect that you have not written about and need further knowledge about yourself. Direct the customer to an affiliate program representative or inquire of them yourself and pass the new knowledge on to your customer.

You have given them support by being the link to the parent company that has the detailed information they need. You establish even greater credibility with this customer because you went the extra mile for them. They will continue to access your blog or website for updates. They will continue to seek out the affiliate products you offer and look for content that keeps them up-to-date on the products. That's how support from an affiliate marketer to a customer builds relationships and strong Internet businesses.

Be that support mechanism that your affiliate customers require. Offer them support through quality information sent out through a good article distribution program. Offer your customers support by giving them the opportunity to dialog with you on your blog and website. In addition, give them the support they may require by being that bridge between them and the affiliate program you are a member of and promote.
About the Author
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .
Please Rate:
(Average: Not rated)
Views: 169
Print Email Report Share
Article Categories