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The Importance Of A Good List In A Telemarketing Service

Aug 30, 2008
Rapid advances in information technology have created an impersonal, cold, selling approach. A good telemarketing service is able to reach a highly targeted demographic and offer a personalized customer experience; aspects sorely lacking in today's marketing environment. With the endless torrent of marketing 'solutions' available, it's important to asses the importance of a good telemarketing service.

There are various functions of telemarketing. This includes lead generation, sales, and inbound and outbound marketing. A good telemarketing service should be able to present your message to the ideal target audience. When choosing a telemarketing service, there are several factors that need to be scrutinized. These include cost, experience and reach. You may also want to examine the quality and quantity of the company's marquee clients; if it has any. When selecting a telemarketing service, one commonly overlooked resource is the quality of its calls; namely the relevancy of the service's call list to your needs.

The success of a telemarketing campaign largely depends on the consumers you choose to target. Advertisers and marketers need to realize the need for precise, targeted marketing. 'Carpet bombing' can be extremely expensive and may not necessarily increase sales. This is because 'carpet bombing' may target a lot of consumers who have no interest in your product of service. It may seem attractive to advertise on large media vehicles with a wide and long reach. And while the cost per thousand seems low, the return on investment can be equally poor.

The use of mass communication in advertising is especially useful for creating brand awareness and brand recall. However, direct selling is often a better alternative if you wish to achieve a tangible increase in sales. A good telemarketing service should be like a heat-seeking missile; navigating obstacles to reach its intended target. Understanding the consumer's mindset is extremely important when promoting your product of service. Leveraging upon this information brings you closer to increasing your sales.

After you manage to ascertain a rough outline of your primary target audience's demographic, you can begin direct selling via telemarketing. A good telemarketing service should use a list of consumers that fits your demographic as closely as possible.
A key aspect in good telemarketing is the ability to persuasively hard sell your product or service to the people most likely to use them. You may want to consider avoiding telemarketing services that blindly 'carpet bombs' consumers at your expense.

Telemarketing is still a relevant marketing tool in today's continuously evolving marketing landscape. Despite the preconceived notions consumers have towards telemarketing, telemarketing still remains an effect way in generating sales and leads. This is especially so for renovation and construction, insurance, financial services and other highly demographic-dependent industries.

So the next time you search for a telemarketing service, remember to arm yourself with a highly specialized marketing strategy. Understanding your primary target audience, as well as their demographics, is an important first step in formulating a promotional message for your telemarketing service.
About the Author
Chris Burns is an authority on mailing list services providing valuable advice at http://www.MailingListsUSA.com where you can learn more about Business Mailing Lists. Click Here to learn more about the services that he provides.
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