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Attract Your Target Market with these Helpful Tips

Aug 30, 2008
Are you running yourself ragged trying to achieve the boom you desire for you mlm? Do you often feel you're getting nowhere? Maybe it's time for you to pause and reconsider your approach. Remember, your success depends first and foremost on your mindset. The actions and the "boom" will come as byproducts of your mindset.

Stimulate your mind to begin working in the right direction by asking yourself the following three questions:

1. Who is my target group, and what are their needs?

2. What am I marketing?

3. How am I marketing this?

The answer to Question 1 involves some simple psychology. Everyone wants to feel understood. Learn who your target market is, what they've been through, and what they're looking for. Then you will be much more effective at marketing the solutions they need.

Put yourself in the shoes of your target market. What kinds of frustrations and fears might they be feeling? Develop a mindset of empathy for their feelings. Empathy is a powerful thing. It works in life, and it works in business, because business is just an extension of the human relationship.

Now, don't worry that it may be underhanded to bring emotions into your marketing. It's realistic, and it adds a human element to your business. (Again, we're talking about basic laws of human interaction. People do act upon emotions.)

In answer to Question 2, you probably said, "I'm marketing my company's products and business opportunity." That's true, in a sense, but what you really need to focus on marketing is yourself. Some of my more scrupulous readers may be cringing at the though of "selling themselves". However, we all market ourselves every day. You are your own priceless commodity, and your market yourself to friends, family and employers on a regular basis.

There are 28.7-billion network marketers out there selling products and business opportunities.* What makes you different? Why should your target market go with you? You see, YOU are the key factor here.

Give them a reason to join you. Present yourself as an authority your field. Generate confidence by providing helpful web content that's relevant to your target market's needs. Generate familiarity by staying in touch using e-newsletters, follow-up emails, and eventually offers that pertain to their particular interests.

The next thing to consider as you reconfigure your marketing is, "How am I going to go about this?" That's a topic for many articles, but I can give a few helpful hints right here.

First of all, make use of all the free advertising space on the Internet. YouTube and Squidoo are just a couple of the avenues you can use to make your face, your name and your business familiar on the web. You could also invest in banner ads that appear on certain sites, or use a pay-per-click service, such as Google Adwords.

Articles are a great way to promote yourself and your business. As you're writing, keep in mind the types of keywords your target audience might be typing into the search engine boxes and incorporate those words or phrases often into your text.

If article writing reminds you too much of those college term papers, you can outsource your writing projects using a service like Elance that can connect you with thousands of freelancers.

Disperse your content through the Internet using one of the many article directories available, like GoArticles, or EzinArticles.com.

Reassess your marketing techniques often and use these tips to give your network marketing business the jumpstart it needs.

*Statistic from the Direct Selling Association.
About the Author
Discover more about attraction marketing and learn how to apply the principles to your network marketing business. Cathy Yeatts is a business developer and small business blogger.
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