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Don't Stop Promoting Your Ezine

Aug 17, 2007
You've made the decision to publish your own ezine. Congratulations !

But from now on, you must take your time to promote it 7 days a week. Your goal must be to grow your ezine day by day in order to become successful.

How can you accomplish this task?

Below, you will find some suggestions:

a.) Forums

In forums, you can show that you are an expert in your field by answering questions in your area of expertise. If you post answers regularly and if you can ignite some discussions, you can become very well known. Make sure you are using an interesting headline and that you are not just writing Re: (Question) for your answer. You want people to click on your thread, so be creative with your headlines.

Most forums allow you to leave your signature file in your message. Be careful though and do not blatantly start promoting your products and services. This is considered spamming and could result in a lot of flames.

3 popular Internet marketing forums are :


b.) Ad Swaps

Write to ezine publishers in your field and ask them to do an ad swap with you. Test the results of these ad swaps for 1 or 2 issues. Then you can rate the success of your ads and consider swapping for multiple issues if you got results from them or you can drop them if they are not very successful.

Stay in your field of expertise and don't do ad swaps with ezines which are not related to your subject. You want to have targeted readers of your ads, don't you? If you send your ad swap to a newsletter with, let me say pet lovers and your ezine is related to Internet marketing then it just cannot bring you the desired results.

c.) Free Ezine Ads

For several reasons you should consider subscribing to ezines which will give you free ezine ads. One reason is that you can reach a very targeted audience and with intriguing headlines, you might be able to get a good response from it.
But you have to make sure that your ezine ads are really read by the other subscribers of their ezine.

Therefore, you should send your ads only to those ezines which on the one hand have enough subscribers (1000+) and which on the other hand publish their free ezine ads in their main issue in which they publish their articles as well.

If they just send out a separate issue with all their free subscriber ads in it, chances are great your ad won't be read. It will either get lost in a flood of ads or the issue will be deleted immediately if it arrives at the inbox of their subscribers.

It's not a good deal even if it's free...

Test and track your results and decide which ezines are giving you the best results (most subscribers) and concentrate your efforts on these.

d.) Recommendations

Make your fellow ezine publishers an offer they cannot resist for recommending your ezine to their subscribers. This can be a free solo ad, a reciprocal link or something of similar value. Especially, for those publishers who own a list which is many times bigger than your own, you have to use your best arguments to convince them of your offer's value for them.

e.) Your Website

If you get a decent amount of traffic, your website should also be a good source of new subscribers. But your website must clearly state the benefits of a subscription to your ezine or you will fail. If a potential subscriber does not know what he will get in return for giving his email address, you bet that he won't bother to sign up for your ezine. State the benefits and make it clear that you keep their contact data strictly confidential.

Give your visitors the possibility to view back issues so they can visualize how your ezine will help them. Your ezine should offer something special which cannot be found anywhere else. This can be exclusive content, resources, advertising options etc. etc.

f.) Ezine Directories

Submit your ezine to as many of the ezine directories as you can. Use a description that makes the readers curious and excited about becoming a subscriber of your newsletter. Offer free incentives and exclusive content. Give your ezine an irresistable name. Not just something like Tom's Ezine!

g.) Ezine Announcement Lists

There are a lot of free ezine announcement lists, too. These can bring you subscribers as well. Most of them are at Yahoogroups and Topica. You have to subscribe to them first and they have certain guidelines for posting. Be sure to read them first to make sure you do not violate their rules.

In some groups, only the moderator may post. These are only useful if you are searching for other ezines to subscribe to, not for announcing your own newsletter.

h.) Writing Articles

This is one of my favourite methods for getting traffic and subscribers and it certainly is the favourite method for many of the top internet marketers, too. By showing that you know about your topics, you position yourself as an expert.

It helps you to improve the relationship with your customers, potential subscribers and other newsletter publishers. Besides this, it has the effect that the URL from your resource box helps you to improve your link popularity. This, in exchange can boost your rankings with the free search engines.


Each and every day, you should focus on at least one of the above mentioned methods. Then you can almost guarantee that this will bring you a steady flow of new subscribers.
About the Author
Article by Detlev Reimer. The PromoBuddy 2.0 Giveaway has launched! Promobuddy
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