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A Blog can Drive Traffic to Your Website or Lead Capture Page

Sep 3, 2008
Whether you are a beginning network marketer just formulating ways to drive traffic your way, or an established Internet marketer trying to increase your traffic flow, a blog should be at the very center of your marketing efforts. I'm going to tell you why.

But first, if you're anything like I was, you're asking yourself, "What exactly is a blog?" I had a basic idea of what one was, but I couldn't discern what it was that set a blog apart from a website. Now that I know, I've found that the answer was quite obvious all along. It is content.

A blog (the term originated from a combination of the words 'web' and 'log') uses content and dialogue to drive traffic to your website or lead capture page. It doesn't have to have flashy design or sophisticated layout, like a website does. Blogs are about words.

This means two really good things for your business. First, a blog is easier to set up than a website, because it is simpler. Secondly, the search engines love them!

Blogs are sites made specifically to display articles and dialogues. Because the content on a blog usually centers around a certain subject, like network marketing, or health and wellness, it is inherently keyword rich. The result is that the search engines will pick up on your blog, and interested prospects will be able to find you.

Another plus about blogs in the "eyes" of search engines is that they are constantly changing. Websites tend to display the same information for long periods of time, and that is okay. Think of them more like a brochure or catalogue for your business. Blogs are updated as frequently as new developments or ideas come to the surface.

Don't let that scare you. Producing content for a blog does not have to take as much time as it may seem. Do you send follow-up emails to your leads list, or encouraging messages to your sales team? Post them to your blog. It will come in handy for those who visit your blog site, since they have been drawn there by your content in the first place and are already interested in the things your offer. Post new discoveries and tips about the business you're in, or about network marketing in general. The help will be of real value to your prospects, further pre-selling them on you.

These prospects are likely to desire more value you from you, and won?t hesitate to give you their information when the blog brings them to your lead capture page. Why? Because your authoritative content, your documented experience, and your freely given help have pre-sold them on you!

Once set up, a blog works continuously to build your prospects list and bring new people into your business. It is working even when you are relaxing, and because it does the prospecting for you, you will have more time to work on other valuable aspects of your mlm.

A blog can also be vital to the monetization of your business, particularly if you are involved in affiliate programs, such as the Renegade system. Renegade University can show you, click-by-click, how to set up your blog and earn affiliate commissions for referring others to the university.

If you desire to experience genuine success in Internet Network marketing, focus your efforts on smart social marketing, with a blog at the core. Find out for yourself how a blog can drive traffic your way and bring new customers to your products and services.
About the Author
The author is a small business developer and blogger. Get your social marketing onto the fast track with Renegade University . This online training program, designed specifically for small business owners and online network marketers , will prevent years of online frustration.
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