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Why People Love Luxury Watches

Sep 4, 2008
Most people will never understand luxury watches. After all, its perfectly possible to go to your local Wal-Mart and buy a watch that will keep better time than a Rolex under most conditions for a mere $30. Why spend thousands more just to have a shinier watch? In this article, I'm not going to try to tell you that luxury watches really are a great value. They aren't. They are a luxury item that adds enjoyment to many people's lives, but they are not essential by any means.

To really understand the appeal of high end watches, you must first consider how these watches have been made throughout history. Most high end timepieces today are made in Switzerland. Switzerland has been building high precision machinery for years, and their watches are a figurehead of sorts for this level of skill. For years, different watch companies attempted to outdo each with successively more complicated watch movements. This competition has lead to Swiss watches being some of the finest in the world. When you own one of these Swiss watches, you feel a sense of pride in owning a piece of this proud history.

Of course, these watches are all stunningly well made. The metal cases are machined and polished to perfection. The crystal is gleaming and shiny, while being extremely scratch resistant and durable. The bands are works of art, perfectly accenting the watch itself. When looking at the face, one can also see quality. The hands are beautifully machined, and the face itself is artfully designed, providing a sense of satisfaction whenever one looks down to check the time.

These watches also keep very good time. While they aren't "set it and forget it" like a cheap quartz watch, they are stunningly precise for a mechanical device. Since most luxury watches do not require batteries, they are able to function well in conditions where a battery might not do well, such as in cold temperatures. This makes these watches very appealing to many.

Lastly, it would be negligent to ignore the status that these watches confer on their owners. A quality timepiece is quickly noticed by many, instantly giving the wearer a status boost. Some may view this as shallow, but for many, this is the best part of owning a high quality luxury watch.

Of course, owning a luxury watch isn't for everyone. If you just need to keep time, there isn't any reason to spend what it takes to get a quality Swiss timepiece. However, if you appreciate the history, quality, precision, and status of a luxury watch, you certainly appreciate your purchase.
About the Author
David Wilson is the owner of Discount Men's Watches , a site devoted to the highest quality timepieces in the world. Be sure to visit to find discount Omega watches and more.
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