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What Nobody Tells You About Article Marketing

Sep 4, 2008
Whether you think of yourself as a writer or not, if you are working online then you should know how to make money with articles. The basics are pretty simple: write an article related to your subject, include a link to your website, submit the article to directories.

But there is a little more that you must do if you want to make serious money with your article. If you do not take a few moments to consider these points before you start, you risk wasting all of your writing time. And time is money online!

The first thing to consider is why you are writing your article - from two very different points of view. Firstly, what is the article's main point for the reader? And secondly, how is it going to make you money?

Many article writers only think about the second point - they are writing this article to make money, and that's it. But if that is your only motivation, the reader is likely to be turned off. Your make-money reason for writing needs to be very well hidden.

So keep in mind that you are writing this article to inform or help the reader. That motivation should be clear throughout the article.

While you don't want to give away the whole store, you should have something in mind before you start - a useful tip or caution related to your subject that will give real value to the reader. This should be something interesting enough to hook them in to reading the whole of your article, and clicking through to your website for more.

Keep in mind that there are some article writers submitting to directories who have no money-making motive at all. They simply want to put across their point of view. This applies particularly to people writing about subjects they strongly believe in, such as religion or politics. So imagine how you would write your article if you had nothing to sell. Then simply add a link to your site at the end.

Do not make the mistake of trying to put too much information into your article. Three points is plenty - and often, one is enough, if you develop it well. Over-stuffing your article with information confuses the reader. Instead, you should aim to leave them happy with the information that you gave, but wanting more.

Your money-making motivation for writing the article will usually take one of three forms: branding (getting your name known as an authority), lead generation (readers are directed to a squeeze page), or direct sales (readers are directed to a sales page). These can overlap but one of them will be primary.

So before submitting your article to directories, consider its purpose from both the reader's point of view and from the marketing perspective. Will the reader get what he or she wanted, but still be left wanting more? And where are you sending them - would a squeeze page be more effective than a sales letter this time?
About the Author
Some of us make thousands from article marketing - but not you? You may be making some easy-to-fix errors. Before you write another article, check out Rosie Cottis's free ebook 5 Fatal Bum Marketing Mistakes
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