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Effective Content Comes From Professional Writers

Sep 4, 2008
More and more, the professional writer is replacing the offshore beginner as Internet business comes into its own as a viable source of commerce. As such, there is a need for the business person to understand how this new breed of content writer that has often come from the ranks of journalism works. For that matter, there's a developing need for these writers to network among themselves to continually hone their skills in a medium that demands fast paced accurate copy.

To stay sharp, a professional writer needs to remind themselves of the things that hone their craft and one of these is the necessity of rewriting and self editing. Working on the Internet in an environment where things need to be done fast and in volume reminds many trained writers of their days in the newsroom and working to deadlines that were often just as imposing as those of today's blogs. So the old journalist who needed to get the Five W's right the first time will already have the skills to be able to look over that WordPress content and make the necessary changes before hitting the publish button.

As well, the professional writer knows that doing a little preparation work often goes a long way in saving time and the kind of muddled thinking that often leads to bad writing. Knowing your subject before you start can be the answer to these problems. Remember that not having a good idea what you've been commissioned to write about leads to the kind of cloudy thinking that leads to cloudy writing. No content writer wants everyone reading the Internet and the business that commissioned them to get the idea that they only have a vague idea of the subject matter.

As well, the best content writers get to know their readers. One of the mistakes that a professional writer makes after they get to know a subject is assuming the readers know it just as well. This is especially common with business writing where the writer thinks the target audience is limited to an educated group. Often crucial information is omitted when this happens and more often than not the reader abandons the article or blog feeling hostile because they've been cheated out of some important information. Content writers need to remember that the job at hand is to express and not impress. The idea is to inform and not show off your prowess with words.
About the Author
Robert Starr is a professional writer/editor with several published books and a degree in journalism. He's brought 20 years of experience in the craft to his own on line writing/editing service. You can reach him at
robstarr
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