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Three Keys to Starting An Online Business

Sep 4, 2008
You probably have the drive and enthusiasm if your set on starting your own online business. But there's more to it. So if you've decided to jump in headfirst without testing the water....

Don't jump!

Take a breath and look where you're going... you'll get there a lot faster.

Before you find a web designer... or create a product... or waste any time and money on complicated software... start with the fundamentals.

1. Starting an Internet business means BUILDING the key components first... and that takes some elbow grease

Starting an Internet business takes time, motivation, and know-how. But when you put in the effort, the rewards can be everything you've ever dreamed of. Everything you've heard about starting your own business online is true: you can earn more money, have more free time, and spend your days doing something you love (and getting paid for it!).

Don't believe anyone that tells you can just put up an "instant" website that will instantly make a fortune. The only profits there are the ones you give to the con artist who sold it to you.

Nobody's going to give you free money.

But if you're willing to learn and you know where to look for information, you're already ahead of the crowd.

The truth is, there are more Internet business opportunities out there than any one person could possibly find, and some of them are perfect for YOU! You've got to be the one to find them!

2. Start your online business by giving the people what they want

I'll let you in on the number one secret of Internet business: know what your customers want BEFORE you build your website.

This one simple tip will save you more time and money than any other piece of advice. Don't think of the Internet as another place for you to sell widgets - it's so much more than that.

Search engines have made it possible for almost anyone, anywhere, to find what they're looking for online... if it's there.

Before you commit yourself to a specific product or service, find out if people are looking for - and not finding - it. If people are searching for left-handed bowling balls, then give them left-handed bowling balls. But DON'T just open "Lefty's Bowling Site" without making sure there's a market!

Your goal is to find your own underserved niche market and become their go-to guy before someone else does. And when you do that, you've got yourself a real business opportunity!

3. Get expert help and do it right the first time

Experience is the best teacher, and that's the way I learned. IMC is built on the idea of trying something, learning from mistakes, and doing things better after every failure.

The problem is that you don't have the time to try, try again... and frankly, all that failure is expensive! That's why so much of what I do is trying to get people to learn from my mistakes instead of making your own.

Its absolutely essential to arm yourself with information and knowledge. You can read articles and blogs, join a discussion forum where experts share information, or get your hands on online marketing courses, videos, and guides that teach you what you need to know.

You're going to need to know the basics of website building, writing salescopy, and search engine optimization. Without a structured plan and a little help, that could take a while.

Now the good news: if you're willing to learn, you can find teaching tools and resources in every shape, size, and learning style. Whether you want everything you need in a book so you can learn at your own pace, or you'd prefer having a mentor looking over your shoulder every step of the way, it's up to you to choose the method that suits you best.

It can be a fun and rewarding experience. And when those rewards are financial, it's more than fun... it's laughing all the way to the bank!
About the Author
Derek Gehl, CEO of The Internet Marketing Center trains people starting Internet businesses to create websites that generate incomes of $100,000 to $2.5 MILLION or more per year online. Check out Derek Gehl's Internet Business Builder
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