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Strategic Internet Marketing Can Dramatically Increase Your Sales

Sep 4, 2008
The Internet has morphed into an important channel for creating sales worldwide. Just about every business that can get a piece of this information super highway is trying to do it. In almost every corner of the globe, small and large business owners are jumping online in droves because of the huge potential for making money from these users. Internet users represent a huge potential market for these businesses and this flurry of economic activities can resound to your benefit. By taking charge of your strategic Internet marketing policies right now, you can set your business at the forefront of this global trend.

But as Internet usage grows with, a reported 1.5 billion users worldwide, so does the competition every internet marketer faces. As an example, Squido.com, a fairly new Web 2.0 website, already has over half a million web pages online, and this continues to grow every day. How do you effectively compete for a share of this burgeoning market of increasingly savvy users? Here are some tried and proven tips on how you can fine-tune your own marketing strategies to take your online business from an also-ran position to a leader in the Internet market place.

One very useful tool you can use from your strategic Internet marketing toolkit is to place create and place simple text ads on popular websites that cater to your target market. By doing this, you can tap into a ready-made stream of vibrant traffic source immediately. Your reason for doing this of course, is to get those visitors to click on your link and visit your website. If your website copy is good, you will also be hoping that they will eventually buy something from your website.

If you decide to use this simple marketing strategy of buying ads on popular websites, there are some basic things you can check for, to ensure that you get the best value for your money. You should check their external links coming into their site. A good place to do this is at marketleap.com. Also you should look at their Google rank to see if the website is considered an authority site.

Consider reciprocal linking as well. A few of my own websites have achieved higher ranks because I made a decision to pursue a policy of reciprocal linking. Since placing ads on other sites will not be free, this may not be an option for some new website owners. However, reciprocal link is usually free of cost, and can be done either manually or through simple scripts. Visit link2me.com for a manual reciprocal linking system that actually works.

A good strategic marketing policy to follow is to provide really helpful links or tools on your websites that are free to your visitors. I visit several websites like Mike's marketing tools from time to time because the guy has so many useful links on his website. Your visitors will bookmark your website even without your asking them and by doing so, they end up visiting your website and return several times just because of this. This simple strategy will be seen get search engines to react more kindly to your websites and send you more visitors.

Learning and using Pay-per-click (PPC) is also a good strategic marketing strategy to use for immediate results. If you decide to use PPC marketing, You will only be asked to pay for the ads on which your visitors click. If you decide to use this method of advertisement, ensure that you are using services that set limits on daily expenses. I know for a fact that Goolge adwords do this. There are also services that help you find the best and most effective keywords as well as monitor the PPC results. A good membership site should provide this type of support at no extra charge.

The most fascinating aspect of PPC marketing of course, is the fact that you get almost immediate feedback about what you are advertising. This means that you can change either your product or your marketing, in order to correct anything that is not working for you. Finally, one of the biggest secrets to success in PPc marketing, is to ensure that your landing page is relevant to your keywords and your ad. This one factor alone will profoundly affect your success or failure.

If you have a full website, ensure that you have useful content on your web sites. While keyword density is important in search engine placement, useless information or annoying repetition of keywords will not really be a strategy you should pursue. It may even affect your website negatively if the search engines remove your website because of keyword stuffing. Do ensure that your keywords are used correctly.
About the Author
Before you buy any marketing tool or join any membership site, discover what thousands of members have known for years now. Check out Anthony Chambers' website with his number one recommendation for learning Internet marketing. Strategic Internet Marketing tips
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