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Name Your Business Not to Dos

Aug 17, 2007
If your business is a work at home online Internet business, or staffs several hundred in a downtown skyscraper offline, you are going to be able to increase your low cost effective marketing, promotion and company image online to succeed.

To not use online promotion and exposure, in this day and age, is almost a guarantee that your business will lose sales and important recognition and emotional credits from your customers for not having a hand on the pulse of your target market for profits.

You definitely need to come up with a good keyword type business name and a good keyword type domain name so people will know exactly what you do when they are searching in any source for your business. This is an online as well as an offline necessity.

If you show people how to work at and profit from online auctions you would not have much success with, Kathy loves flowers, as your business name, right? Something to the effect of, Online Auction Trainer School would tell people what you do when they seek help to learn about online auctions.

Take the ego out of your online and offline business names. Owner ego sells nothing. Please learn this important point first. No one wants your ego. Everyone wants your useful services. This is a mountain of difference in profit or loss.

Here are some things to avoid in naming your work at home online business prior to setting up your Internet or offline site. Please learn them well.

One of the first mistakes many new work at home online business owners, and unbelievably, experienced owners and business advisers make is to ask for too much input on Internet site and business name, from way too many people. They tend to ask family and friends what their new business name should be and what domain name it should have. The problem with this is that not all will really understand the business idea, needs or jargon involved in that business.

Friends, family and many business advisers do not know squat about naming a business, per above. Ask them how many businesses they have named that succeeded that they named and you will understand exactly what I mean real fast.

The second reason to avoid this egregious consultative process is that you can only choose one name. This means that the more people you ask the more people you are going to disappoint and even insult even though they do not know what they are doing anyway.

It is far better to begin the online and other aspects of your work at home Internet business by asking the opinion and business help of those few people who have been chosen to have an important management part of your venture. You might pull these folks together and have a brainstorming session where you all feed off the ideas of each other.

That way, when the end results in a name, each will feel like they have been a part of giving you that idea. They need to know that the name must tell what the business is quickly and as much as possible in very few words.

Another entrepreneurial business naming error is to attach an adjective together with a noun to come up with one word former with a middle of the word capital letter. Getting too complicated here. If, for example, your work at home Internet or offline business were to offer online sale of luggage at discount prices you think it correct to call it something like EconoPack. This is bad for two reasons.

No one can look at that name and know what it is you offer. Is it like a UPS store that offers shipping services? Luggage for Less would be a much clearer name. Do you see the very important difference to customers and leads?

If you think of the recent work at home Internet and offline business start ups that have grown online to become household names, you will see that they all took zingy, snappy, lively names that differentiated themselves from others and were not likely to be copied. They did not take hard to understand names that could be forgotten or worse yet, confused with other companies.

Yahoo is one example that you might be looking for. It could have been World Wide Search Engine instead. This probably would have been better for the first name identification done! Google is another. This name is appropriate.

Monster is a great example of a name that is not only memorable but suggestive of high volume, strength, durability and vast reach. Monster could have been Online Job Resource. What a blah name that would have been. Customers would of found it easier to find though when they are looking for a job. See the difference?

All these started out as work at home Internet business projects by unknown entrepreneurs. Their choice of business and Web site names played a large part in their ability to brand themselves and thus to succeed. Some would of started and grown faster with more appropriate names though.
About the Author
James M. Lowe writes original articles about home business opportunities.
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