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How I increased My Sales Using a Support Ticket System

Aug 17, 2007
I think this is something you might be able to relate to, and is has nothing to do with a support ticket system. It's the fact that doing support is one of the tasks that can take up all your time and produce you no income. Absolutely no income.

Now, don't get me wrong, I like my customers more than anything else in the world, but I don't want to spend half my life answering the same questions over and over when I could just put the answers in front of the using a help desk software. But that's another topic, what I want to tell you is the strategy I used to actually increase my sales by reducing support.

Here's the breakdown of how I did it. The first thing was that I made a list of all the questions I was getting from my visitors. Not the people that had already bought my product, but the ones that were thinking about it.

I thought about all those things that I would personally tell my potential customers, and I wrote those as if I was writing to my best friend. I thoroughly answered all those questions I was getting and I explained with a lot of detail why they should get my product.

So after I had my list of what I called my "sales FAQ's" I put them online using my support ticket system. The use for this was to put those answers in front of them, so even before they asked a question, they would have found their response.

The result was a staggering increase of conversions. I went from having a 1.3 - 1.7% to a 3% conversion ratio. At first I didn't believe it, but the fact that people's questions where being responded upfront made a huge difference in settling their anxiety and helping them make the decision of going through with the purchase.

I was thrilled, and in all of my websites I started implementing this "support ticket system" method, to bring more profits, and take the work off my back as well. I started seeing the same results over and over.

One of the commonalities that I see in most online business is the lack of a structure to answer their potential customer's questions. This leads to failure in converting to sales. Of course, if you're doing it manually over and over it will become a pain, but if you set up your own automated system, it becomes like a well oiled machine you use to generate revenue from one of the most obvious places...the people that are already visiting your site.
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Discover the Support Ticket System that I used to increase my conversions by more than double...in just two weeks!
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