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Yes, But -- My Business Is Different

Sep 5, 2008
This is the mantra that I here oftentimes from people who prefer to make excuses vs. those who look for solutions. I know I sound a little harsh but that is the reality of it.

To explain further, one of my businesses provides one-on-one and group marketing, business, sales, and personal development coaching to entrepreneurs. You can imagine what a variety of people we deal with - and what interesting types of entrepreneurship is growing out there.

One night after our monthly meeting, a participant came up to me visibly worried about his business and wanted some advice. I started to go over the information we had covered that night during the meeting. However, he kept saying, "that won't work, blah, blah, blah. No, I can't do that, blah, blah, blah. See, my business is different, blah, blah, blah."

His business is different?

We continued talking. He kept on with the same line.

I counseled him that it would be much more advantageous for him to look at what I was advising from a different perspective. I urged him to stop the "no" response to coaching suggestions.

Yes, there it is - his strongest choice was/is to figure out how to apply what I was advising to his business instead of figuring out how it won't work. It's the choice to *not* react to business advice or coaching, right away, with "Yes, but"

We went on talking in this (dead end) vein for a while longer and finally I had had enough and bid him a good night (and good luck). Truly, I am very passionate about entrepreneurship and honestly want to help, but when I meet people like that I have little or no sympathy when their business fails.

I see this "not in my business" attitude with IT service firms, as an example. I assert that's why the marketing in the tech industry seems so similar and undistinguishable. This theme might be why, when someone like me (someone a little different, marketing-wise) comes along, people can tend to want to stay in their comfort zone. They can begin their litany of, "Yes, but."

So what is the lesson for you?

There is a wealth of information out there. Not just from me but from others. I had referred to the tech industry - but it could be about another industry, or about consumer marketing vs. B2B marketing, any number of areas.

The point is, you can spend all day telling me or yourself how something won't work. I guarantee you that type of thinking won't make you any more successful in running your business or making sales or being a better marketer. Figuring out how to apply lessons from other areas of business and life will make you rich or successful in business. I guarantee it. If you keep that solution-oriented attitude you will succeed.
About the Author
Ramon provides more marketing information, especially created for the IT VAR industry but also applies to everyone who wants to improve their sales. Stay up-to-date at StreetSmartVAR.com and while you're there, don't forget to sign up for Ramon's popular, no-cost online marketing course!
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