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An Overview of Freelance Copywriting

Sep 5, 2008
There are many opportunities for Freelance Copywriters on the Internet today. Freelance copywriting generally allows you to make more money then an employed copywriter. It also frees you from the restrictions of a full-time job and allows you to dictate your own hours and workload.

Copywriting requires a few skills and expertise that include: knowing your audience, what medians are most effective, and writing compelling sales copy. Many copywriters take time to attend workshops, seminars, and conduct research in order to improve their skills.

Freelance copywriters have a lot more fields in which they can simultaneously work than other copywriters. To name a few: web marketing, publishing houses, online services, advertising companies, direct response ad campaigns, and many others. Companies in all these fields hire freelance copywriters to help them sell their products or services.

HOW TO BECOME A FREELANCE COPYWRITER

Freelance copywriters have the ability to handpick their own work and choose projects that are best suited for their skills and expertise. You're also your own boss, causing many experts to call freelancing one of the best ways to work.

You must give your potential clients what they want in a creative and effective manner. If you're interested in becoming a freelance copywriter then here are some quick tips that can help you become more successful:

1. Set your goals. Before jumping on the freelancing bandwagon, make sure to set some goals so that you know what you really want. Try do develop a business plan and figure out what your skills are.

2. Build a good portfolio and presentation. Your portfolio will serve as your "calling card." This will be the first thing anyone sees, so make sure it has your best work and include testimonials from past clients as you are able. It is important that you develop a portfolio that is organized, clear, and professional.

3. You must also have a website. Having a website allows your clients to easily see your capabilities and portfolio. It also makes your clients feel better about hiring you because they have something tangible to examine when considering your bid. Lastly, a website will give you an edge over your competition. Many copywriters do not have a website, so a company will be more inclined to hire a copywriter whose site they can access over someone whom they know nothing about.

4. Try to build good working relationships with your clients. Working online means you only conduct business virtually and not face-to-face. This can make it difficult to cultivate good, personable working relationships with your clients, so you need to work harder in order to get to know your client. The more a client knows you, the more likely they are to hire you again for future projects instead of going to another anonymous bid.

If you're in the same region as your client, make it known that they can meet with you personally if they want. Also, let them know that you are always available to contact if they have any questions or concerns. Make yourself personable, the more you seem like a real person to your client, the greater your success.

5. Educate your clients. When you're listening to your client, don't let them completely dictate the end product of your copy. You're the expert, tell them what works, what doesn't work and why. Don't be rude, but gently explain why your methods may be more successful at selling their product.

These are just a few pointers to help you become a freelance copywriter. Hopefully you found this article helpful and encouraging. Freelance copywriting allows you to be your own boss and dictate your own workload. In the end it can be a very rewarding and flexible occupation.
About the Author
For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find many marketing resources and copywriting advice.
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