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Sep 6, 2008
Copywriters write for a wide range of media such as television, radio, magazines, brochures, direct mail, and others. Furthermore, every brochure, advertisement, and website was probably written by a copywriter. For a long time copywriters were restricted to employed positions with a company or advertising agency, but the Internet has opened up many new doors for copywriters that allow them to work in a variety of different markets and settings.

Freelance copywriting can be very stressful. Freelance copywriting means that you have to effectively sell yourself along with your ability to meet a deadline, and you must communicate your ability to budget resources and produce a good product.

Being a copywriter allows you to choose what area of the market in which you wish to work. You need to be able to sell a product, which requires that you do some research to better understand how to motivate your target audience into buying your product.

Besides knowing your audience, you must also need to write creative copy. This will help make your client happy and sell your product.


There are as many copywriters as there are markets. Some copywriters focus on a small area of the market, such as direct response ad campaigns, while others write for a wide variety of different clients.

Freelance copywriters are expected to write well-made and different kinds of copy. Despite the demanding work, freelance copywriting can be fun and lucrative if you have the drive to succeed along with the skill to create effective copy.

Besides earning a good income, freelance copywriting also allows you to work from any place that has an Internet connection. If you want to become a freelance copywriter, here are some tips to help increase your likelihood of success:

1. Educate yourself. Look into some online tutorials on freelance copywriting. The Internet holds a lot information that can teach you to write better copy. Search for "copywriting tutorials" and look around, there will certainly be many sites that can help you create more effective copy.

2. Do some free projects. If you lack experience as a copywriter then you should do some work for free. This will give you some practice and experience before you begin writing for hire. These projects can then serve as samples of your work when you market yourself to clients as a freelance copywriter.

3. Check out coaching courses. There are a lot of successful copywriters out there that have coaching courses designed to teach you how to market yourself, write better copy, and inform you about the market. These courses give you some valuable knowledge and first hand experience with a successful copywriter guiding your steps. They can be very educational.

4. Always be looking for work. The copywriting industry is growing and there is a lot of competition within the field. This means you must always be looking for new work, even if you're currently working on a project. Check your local newspapers to see if there are any new businesses or advertising agencies that could use your services.

5. Make sure to have a website. Oddly, many copywriters do not have a website. Therefore having one can give you an advantage over your competition. Your website needs to be neat, professional, and contain some of your best work. This way, clients can examine some of your past work, which will help them feel better about hiring you.

These are some ideas on how to become a freelance copywriter. Hopefully you found this article helpful. Freelance copywriting can be a very rewarding and flexible job because you can customize your work around your life and schedule.
About the Author
For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.
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