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Invest in Your Website's Success with Website Promotion Software

Sep 8, 2008
In many ways, building an online business is just like opening a brick-and-mortar business. It's a matter of putting in the time, effort, resources and sweat equity to launch your website to success. The difference is that online businesses rely on Internet-specific concepts such as page ranking, website promotion and search engine optimization to market their business. Optimizing a website can be a full time job in and of itself. To do it right, e-business owners should tap into an expert support system.

The good news is that you don't have to try to do it all on your own. A wide variety of excellent website promotion software is available to help you with page ranking, search engine optimization, keyword density and more. Having these tools at your fingertips can dramatically increase the number of visitors to your site.

What is Search Engine Optimization?

Search engine optimization, more commonly referred to as SEO, is critical for search engine indexing. It involves including the right keywords in your content and properly configuring your META tags. You can hardly log onto the Internet without coming across a reference to keywords. Often a website owner tries to choose the keywords on their own. Unfortunately, they're not always on target. A better approach, however, is to use software that aids in this process.

What is Search Engine Marketing?

SEM stands for "search engine marketing." Search engine marketing is a collection of ways to promote your business through search engines. Some of the most common SEM techniques are pay per click ads, paid search engine listings and search engine optimization. An effective SEM campaign increases your visibility by establishing your presence on search engine result pages, referred to as SERPs for short. There are pay per click ad services available through Yahoo! Search Marketing, Google AdWords and Microsoft adCenter. There are numerous websites that offer tools and programs for determining the optimal keywords for your site.

Publishing Articles

Article marketing is quickly becoming one of the most popular online marketing tools. By submitting articles to the numerous online directories, you can easily drive more traffic to your site. Not really into writing? Some of these article submission websites also offer affordable ghostwriting services. Another option is to write the initial article yourself and then have it rewritten by a ghostwriter. You should aim for around 500 words. Offer informative, original content, but don't focus on your products. Articles that seem to be nothing more than advertisements are often seen as spam. Instead, promote your products in the author's resource box available at the end of the article. Your resource box can include your name, your professional expertise, your website address and a brief overview of the site.

Various Components of Website Promotion

Obviously ranking high in the SERPs is at the heart of website promotion. However, it's not the only component. Additional website promotion techniques include SEM, SEO, link building and publishing articles. Variety is the spice of life, and it's spice of the Internet as well. With millions of websites out there, you have to embark on a website promotion campaign that really makes your site stand out. As explained above, utilizing website promotion software can go along ways towards reaching this goal.

How to Achieve a High Website Ranking

Your website ranking is what determines whether or not your website promotion campaign has paid off. Think about your own search habits. Do you ever venture further than the second page of results? If you're like most people, the answer is no. Getting on the first page of results is ideal, but you can still benefit from making it onto page two. Here are the basic principles for boosting your website's ranking:

* Make sure your HTML and other coding is W3 compliant.

* Hone in on the right keywords and keyword phrases for optimal search engine indexing.

* The brief description accompanying the link to your website should be enticing to search engine users.

* Acquire links from popular, high-quality websites and blogs. Article marketing and directory submission can aid in link building.

* Paying for contextual ads on high-ranking, relevant websites and blogs can drive targeted traffic to your site, which can boost your own page ranking.

The Qualities of Top-notch Website Promotion Software

Website promotion software plays an important role in cultivating your unique identity on the web. Your website is not just a place to sell your products and services. A website is also an opportunity to reinforce your brand and foster the image of your business. That's why many e-business owners turn to website promotion software. Research your options until you find the software that's going to help you reach your goals. The best website promotion software offers a comprehensive solution to online marketing: SEO, SEM, page rankings and keyword selection. Keep looking until you find the website promotion software that will provide the best return on your investment.
About the Author
Chris Coleman is a Business Analyst at Capita Technologies. Capita Technologies provides web services for a wide variety of clients.
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