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No-Cost DIY Website Makeover

Sep 9, 2008
Despite all the success in the world from Search Engine Optimisation (SEO) and Online Advertising (PPC), if people are not contacting you or buying from your website- it's a failure!

What's the first page that people see when they visit your website - It had better impress them, or they're gone - so it might be worth the effort to learn how you can get people to contact you and buy from you and increase your online leads, before you spend a single cent.

When you read this article you will;

* Hear what makes visitors contact you or buy from your web pages.

* See what you can do, at no cost, to increase your web sales.

* Imagine how you will feel when your online sales start to be profitable.

So what is a great "Landing Page"?

The world's top advertisers know precisely how to grab your attention and could you imagine how many more online sales you will get when you start doing what they do, on your website?

A great landing page (the first page your visitors see) should do the following

* Excite your visitors or prospects

* Clearly spell out what your offering is

* Make it really easy for them to get hold of your offering - this is called the "call to action"

So how do people arrive on your landing page, assuming you are doing all you can do with online marketing, it could be one of the following;

* Finding your site through a web search on Google, MSN, Yahoo or another search engine - this is known as Search Engine Optimisation or Organic Search

* Clicking through on an online advert, that your online advertising like Google Adwords directs them to - this is known as Pay Per Click (PPC)

* Clicking a link on a related site with appropriate or relevant content

* An article that you wrote and submitted to an Article directory

* Clicking on a link in a blog post that you may have made

* Clicking on a banner advert

* Many other ways; all of which will help promote your website to get more visitors.

Once there, you want your visitors to take action because it is clear for them to hear the value for them in what you are offering. The actions you will want them to take are as follows;

* Order your product or service

* Contact you for more information or an appointment

* Take advantage of an offer like a newsletter subscription, etc

So do the pages on your website encourage your online visitors to take action that will benefit you and them?

How to Makeover your website

You might have attended one of our online courses on how to make Google Adwords more effective or even how to start appearing on the front pages of Google for certain search terms.

If you have already made the decision to attend either Write Winning Proposals or Presenting Powerfully and Effectively, you will have learnt about the 4-mat system that top content writers use.

* Have a clear headline stating your value proposition.

* Express the benefits of why people should contact you or buy your offering.

* Tell them preciselywhat they are getting.

* Clearly demonstrate to them how they can "get it" and how they can use it and benefit from it - this is called your "call to action".

* Ask them to imagine life using your product or service.

NB. Taking your "call to action" must feel as though it makes complete sense to your prospect.

What would happen if your landing page does what it should?

In a few months time, when you have already decided to take the decision to create effective online marketing, you will look back on the day you read this article and realise how important it is to make the most of your online presence.
About the Author
This article is one of many sales and marketing articles written by Peter Lawless of http://www.3r.ie - Marketing Consultant delivering Marketing Strategy & Online Marketing , Sales Trainer, and Public Speaker.
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