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Succeeding in the Music Industry

Aug 17, 2007
Many people have the talent, some have more than others do, but being successful in the music industry is based on more than just talent. To be successful in the music business, sometimes it feels as though the stars have to align. That's partially true; it's difficult to sell that record if you're not in the right place at the right time.

However, being truly successful in the industry isn't just about getting that deal. Now more than ever, the industry has had a turn in bands that know how to market themselves or have some prior knowledge of the marketing industry. Bands can become a success in a fairly reasonable period-some more than others can-if they have a solid knowledge base of viral marketing.

Viral Marketing is where you can use existing networks to build branding awareness and through a self-replicating viral processes. This process mimics a computer virus in the way it's supposed to spread. Some online marketing campaigns for bands will tease the music fan with a sample of the music and it's replicable in the fact that many people can upload them to their page and their friends see it and email and share with their friends and so on and so forth.

This method of campaign is at a relatively low cost your band and can have a huge impact on the status of your record before it hits the stands. Viral marketing has never been so easy and to become a success in today's competitive music industry it's vital to get have any advantage you possibly can. It can make the difference in a flop of a record and a hit record. It makes sense that your record will sell the more people have heard it and want to buy it.

Viral marketing can even contribute to you having more airtime on the radio. Don't discount the fact that many Disc Jockeys are music fans and are looking for new talent to play on their show. So, you're interesting in becoming a success, is viral marketing for you? Yes, it is.

Record companies are like any other company in the fact that they have a simple advertising budget, and it will depend on what they want to invest in you as an artist to your advertising budget. You can't rely on them solely for your marketing. To become a success in the music industry, you really ought to try viral marketing.

If you're an artist, undiscovered, it can even help you be discovered and get that record deal. What are you waiting for? With so many tools available at your fingertips, get started on that marketing campaign today!
About the Author
Jaci Rae is a Best Selling author of The Indie Guide to Music, Marketing and Money. Book Jaci for your next show: and hit contact button for her publicist.
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