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New Gift Card Trend Encourages Generosity and Loyalty

Sep 9, 2008
Gift card buyers don' t suffer the agony of wasted money by buying a gift card to a shop or restaurant the gift recipient never visits. Charity gift cards are more meaningful and may be less likely to be tossed in a drawer, or forgotten in a wallet until they no longer have any value.

Charity gift cards are charitable donations you make when you purchase a charity gift card as a gift. The recipient then chooses the charity to which they wish to designate the donation you have purchased. Charity gift cards provide unique gift giving opportunities which allow people to exercise their own generosity in giving to their charity of choice.

The purpose of charity gift cards, according to Daniel B. Goodman, president of Charity Gift Certificates and Charity Choice Gift Cards, the purpose of CharityChoice is to "elevate gift giving," add a charitable dimension to special occasions, and Share holiday Joy by thinking of others as [you] celebrate."

With the spirit of charitable giving alive and well, it is reasonable to expect growth in charitable gift cards, which allow the giver and the recipient to feel good about their contribution to a charitable cause.

Charity gift cards offer many benefits as gifts over traditional shopping mall or restaurant gift cards. As people look for new ways to live greener, charity gift cards allow the giver and the recipient to gain fulfillment in the exchange of a gift in which no material items exchange hands.

Charity gift cards allow the recipient the element of choice. You designate any amount you wish to donate, and the gift card never expires. The gift recipient chooses the charity of his choice when the gift cards are redeemed.
About the Author
Lenora Murdock is a freelance writer in Atlanta, Georgia. Contact her at Associated Content or MySpace.
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