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Freelance Copywriting Basics

Sep 9, 2008
Today, more and more copywriters are pursuing freelance copywriting because it opens the door for better opportunities. If you are interested in freelance copywriting, then you should familiarize yourself with freelance copywriting basics.

1. You need to be able to say "no." Clients will sometimes have a vision about how they want their product to be sold, and as a freelance copywriter you must be able to say "no" when needed. You're the copywriting expert, your client is not. Therefore in some cases your client's suggestions may hinder the sale of their product and you will have to say "no."

If your client is persistent, then you also need to know how to compromise. Managing persistent clients will help make your work environment more successful and harmonious. But there will always be clients who are not willing to compromise, so you must know how to get out of bad situations. They are not worth the money or trouble.

2. Learn how to be polite, persistent, and professional. You must always communicate professionally with your clients. You should also be polite and listen to your clients very carefully. You need to learn persistence as well. You should pursue projects persistently and stand by your skill when facing difficult clients. These assets will help you make you a far more successful copywriter.

3. Make sure you are constantly increasing your skill and expertise. Learning is a never-ending process. As a freelance copywriter, you must always be learning how to write better copy. There is plenty of material out there, and one could spend their entire life studying the field. Successful copywriters see themselves as life-long students.

4. Make sure to relax. Escaping one hectic job for another will not help you that much. So make sure to take time and relax. This will also improve the quality of your product; a relaxed freelancer will produce higher quality work than one who is constantly stressed.

5. Make sure to have fun even if the going gets tough. You must love your profession if you're going to be successful, so learn to keep a positive attitude. Just like any other job, if you let yourself be consumed by the stresses of your work, you will eventually learn to hate what you do.

6. Nurture your personal life. Make it a point to enjoy your personal life so that when you experience stressful work, then you will have something to fall back upon.

7. Be honest and ethical. Make sure that you can keep the promises you make. If you can't deliver what you're client wants, then be honest and tell them the truth. Never compromise on agreements and conduct ethical business arrangements.

8. Be a good business-person. Since a freelance copywriter owns their own business, you need to make sure you know how to run a business well. You need to know how to manage your time and your money. You should also know your rights as a small business owner.

Be aware of the most recent tax reforms, laws, and ethical standards. Update yourself with the current pricing guidelines, effective negotiation skills, and records maintenance.

9. Don't take rejections personally. As a freelance copywriter, you will be rejected often, and taking rejection personally will severely hurt your abilities at becoming successful. Be professional when rejected and move on to the next potential client.

10. Never ever miss a deadline. Being a freelancer doesn't mean that you can miss a deadline because you don't have a boss. Failing to meet deadlines will kill your chances at being a successful freelance copywriter.

Hopefully you found this article helpful. There is plenty of information on the Internet on being a freelance copywriter if you're interested in learning more. Freelance copywriting can be a very rewarding career, so good luck learning more about it.
About the Author
For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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