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Freelance Copywriting

Sep 9, 2008
Communications have changed dramatically within the last few decades due of the Internet. Besides housing an untold amount of information, it has created new opportunities for business as well.

One such business is copywriting. Today, more and more copywriters are looking into Internet freelancing because of the freedom and flexibility it offers.

Freelance copywriters desire to be independent of a corporation or agency and succeed under their own power. They mix their creative skills with proven sales techniques in order to gain the independence they desire. Copywriters are becoming freelancers because they can get more assignments and projects than when part of an advertising agency.

Copywriters create the written content within an advertisement. They write radio commercials, television ads, newspaper cut outs, web content, and Internet sales letters. Freelance copywriters work from project-to-project and offer their services to many clients. They can choose those projects that best suit their skills and customize their schedules around their lives. Freelancing has many benefits.

You will need some expertise and an Internet connection in order to succeed as a freelance Internet copywriter. Since there is always something to learn about advertising, you should continuously educate yourself. Use online tutorials and coaching courses to help you learn more about freelance copywriting. You should also write everyday and read books from the experts, this will help you greatly improve the quality of your copy.

Copywriters know how to sell products. They do this by researching their client's products and target audiences. In order to be effective, they must find out what motivates the audience into pursuing a product. Research is crucial to becoming a successful copywriter.

Before you decide to become a freelance copywriter you must figure out what market in which you wish to write. Some copywriters write for a broad range of clients and try to appeal to many markets; Where as some specialize into one field, such as writing web content. In order to please your clients though, you must be willing to be somewhat flexible, no matter how specialized you become. Here are some tips that will strengthen your freelancing career:

1. Network. Create strong networks within your field by attending seminars and interacting with other freelance copywriters, exhibitors, guest speakers, and the like. Keep an eye on your local paper and take note of any new businesses that may need your services. You can also join you local chamber of commerce and make connections with other local businesses.

2. Build Your Portfolio. A portfolio gives any potential clients the ability to see your work before they hire you. This will help build their confidence in you and increase your odds of getting the project. Therefore, make sure to include samples of your best work and testimonials from any previous clients you may have. Your portfolio needs to be neat and professional if you want it to be effective.

3. Develop Proven Advertising Techniques. As a freelance Internet copywriter, you will need to have a set of developed and proven advertising techniques. This will give you a selling point and give you an edge over your competition.

These were a few helpful pointers on becoming a freelance copywriter. Hopefully you found this article illuminating. Freelance copywriting can be a very rewarding career, so you should do some more research if it interests you.
About the Author
For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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