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Home Business Internet Marketing - Why Using Email Is Smart For any Marketing Campaign

Sep 10, 2008
In home business internet marketing, email has always been one of the tools that produce the best results. Great ideas catch on. It is interesting to watch even some of the more established larger companies beginning to use email to market their business. As a matter of fact you even see marketing campaigns being done in politics today as well.

If both of these types of business models are using it and don't you think it is a good idea for you too? Here are several reasons why using email is smart for any home business internet marketing campaign today.

First of all you can market your messages to people whether you have a list of people or not. You can purchase a list based on a certain demographics and market to them.

These are people who have agreed to receive email on a specific theme. You rent a list and send out your offer to them. You might even offer a free gift if they choose to opt in to your own list. Using a rented list is a way to maximize your marketing campaign while building your own list.

Some businesses prefer to promote their business online via their own website or blog. As an Internet marketing yourself you can put a sign up form on every page you have. You then build your own marketing campaign just from the names you get of visitors from those pages.

The smart Internet marketer puts a tremendous amount of effort into doing email marketing because of how easy it is. You can literally have your marketing message in front of thousands or even millions of people if you have the funds to do it with.

You can do with the slow way and build your own quality list one name at a time. Then anytime you want to launch a marketing campaign you can do it via email directly to the subscribers that you have built up yourself.

Marketing today via email is extremely cost effective when it's compared to the old direct mail methods. Although people still open their mail, they are also opening their email on a daily basis.

Here's one cost comparison that you can relate to. If you have an email list of 10,000 people your only cost is your monthly subscription fee to an auto responder, which is around $20 a month.

If you were to do a direct mail campaign to 10,000 people you could expect to spend several hundred dollars to do it one time. Creating a home business internet marketing campaign to an existing list on a responder allows you to mail it as many times as you want every month for one low fee.
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David Ogden is an established online marketer who specializes in practical website resources and advice.
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