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Environmental Marketing Tips For Small Businesses

Sep 10, 2008
While marketing strategies has not seemed to change in the last fifty years, there is a new surge to give a green PR spin on companies now. This is a sudden trend that promotes the environmentally friendly aspects of businesses and industries, and obviously this is helping companies reach new markets by using green public relations strategies.

Environmental PR can be done for almost any company. Even if you are a business that solely works in an office providing a service to your customers. You can easily promote your green initiatives by letting people know how to you are switching to a paperless office to save waste, or how you have put in action donations or volunteer hours to environmental groups. For businesses that are deep into pollution issues may have a tougher time getting people to notice their green initiatives, but this is all the more reason that this type of company will need environmental PR services.

If a company is struggling to look good in the eyes of the public because of past danced with pollution or some aspect of contributing to global warming, the company will need to put into action many large green initiatives to get the public off their back about the pollution and onto their new plans for making the world better. Companies cannot just volunteer with an environmental group and say they are doing their part. Instead, they will need to point out the aspects of their company that is green. The company will also need to make plans in order change their current procedures so that they can being to incorporate green initiatives into all aspects of business.

Announcing your green initiatives is just the first step. You can tell the public exactly what they want to hear, but if you do not eventually follow through with it, they will catch on. So it is best to work out a plan where you can add these environmental changes slowly. This way you have time to work out all the logistics, but you can still announce your green plan to the public.

If you need an example of a company that has great green PR, you will want to look at something like Ben & Jerry's ice cream. They are an environmentally friendly company all around, and they use this to their advantage when it comes to PR and advertising. It works because they have found the right green PR firm that will play up the best in their environmental works.

Even if you do not think you can play up anything green abut your company, you will find that environmental PR experts will always be able to find something that you can talk about when in comes to helping the environment. Everyone can make a difference, so companies should be at the front of the movement. Even if the company has to make changes in order for it happen, you will get more attention for your efforts than your ignorance about environmental issues.
About the Author
Jordan Mcpelt is a professional author who specializes in Environmental PR and
Green PR
. For more information on
Utah PR Firm
please visit http://www.pilmerpr.com
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