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How to Keep Your Downline Around

Sep 10, 2008
What's the best way to keep distributors from dropping out of your network marketing organization? This is a question that's been asked since the beginning of time (or at least since the beginning of network marketing!) There are some things you can do to keep more of them around for longer

Your goal as a leader is to get your new distributors to stick around as long as possible because the longer they stay, the bigger your check. The tricky part is how to do that. Here are 6 ways to ensure you're doing your best.

1. Make sure you're part of a good company. It's crucial that you are involved with a company that you believe in, and that has great products. That way, your new distributor will at least want to keep using the products even if they haven't started making money yet.

2. When you sign them up, make sure they buy your companies most expensive option. That way they'll be more likely to stick around because they have that financial investment. My company has a package that costs $1200, containing all of the products they offer plus many additional sales tools and event passes. My new recruit can try everything that applies to her, and retail the products she doesn't need.

3. Help them to make some money right away. This is called monetizing their business and can be accomplished by getting them involved in affiliate marketing, which really goes hand-in-hand with network marketing. Affiliate marketing is simply advertising somebody elses products online and sending people to their website. Then, you get paid a commission without having to actually make the sale.

4. Have a relationship with them. If you want your new distributor to stick around for awhile, they need to know that you're aware of what they're doing. Having personal contact with them will develop a sense of loyalty, and foster accountability. On the internet, you can sign up lots of people, but you'll lose them just as fast if you don't get to know them. If you're not comfortable with talking to people, network marketing might not be for you.

5. Train them. Let them know how long it takes to build their business. Don't deceive them just to sign them up. They'll never trust you. Don't oversell - some people might be making $1000 per month within 6 months, but most won't. You don't want to damage the person, making them worse off than when they met you.

6. Don't assume that because you like to do recruit one way that your new distributor will do the same. Every one is different, and if you can help them to discover what works for them you'll be much better off in the long run. Just because you like to work online doesn't mean they necessarily will - maybe they'll be great at making cold calls or in their warm market. Keep an open mind!

Remember that your goal is to keep your new distributor around as long as possible. The quicker they're able to be successful, the more likely they are to stick around. Every month they stay involved is a month closer to success for them (and you). Plus, it's another month of income!
About the Author
Matt is an internet network marketing coach. He wants you to learn more about network marketing retention and today's tools for building your MLM business.
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