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4 Things Every Good Article Must Have

Jinger Jarrett
Sep 11, 2008
Before you write your articles, you need to do a little research. Have a product or website in mind when writing your article. This will help you focus your article and get the results you want.

Take these four steps when writing your articles, and you'll get traffic to your site.

1. The Right Keywords and Phrases

Research is crucial to writing an effective article. Use keyword research tools to help you find the right keywords and keyword phrases for your article.

The most effective keyword phrases, although they don't get as much traffic, are keyword phrases that are three to four words long. The traffic from these keyword phrases is more targeted than if you use shorter keyword phrases.

Look for keyword phrases that are searched for but don't have a lot of competition. There are a lot of good free keyword tools on the internet to help you find the right keywords. Do a search for "free keyword tools".

2. Keyword Density

You don't want to go crazy when including your keyword phrases in your article. At the same time, you want to make sure you include them enough so that your article ranks for that keyword phrase.

Include your keyword in the title of your article. Also include it several times throughout the article. Make it sound natural.

Use it as the anchor text for your links.

3. Good Content

Writing good content is harder than it sounds. When writing your content, you want to give your readers value. Include a taste of the product or service you are promoting.

In other words, give a taste of the product or service you are marketing. Tips articles are an easy way to do this. You may also write recipe or tutorial type articles where you tell others how to do something.

These articles are popular because they are easy to skim.

4. A Link to Your Site

Although this may seem obvious, I can't count the number of times where article writers submitted their articles and didn't include a link back to their sites.

Before you start adding links to your resource box, make sure the link you choose is relevant to your site. Don't go crazy adding links. Check the guidelines for the most popular directories to find out what is appropriate. Usually two links are acceptable, and it will allow you to get double duty out of your articles.

Make the most of your resource box. Give your readers a reason to visit your site. Include more than one link if possible. Just don't forget to include that link!
About the Author
Get your free Keyword Research Report and learn how to find the right keywords for your article. Free Mastering Search 101 course will help you create content others want to read.

Jinger Jarrett is the author of "Internet Marketing to GO! Cashing in on Article Writing", available on Amazon.
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