Home » Internet » Search Engine Marketing

How to Increase Traffic and Profits

Sep 12, 2008
We all know the more traffic you get the more money you will make. You can't get around the fact you need traffic. Yes, you need more traffic especially if you're just getting started. If someone were to tell you their website was getting enough traffic they are either lying or nuts.

Traffic for traffic's sake is not always good. OK you are getting five thousand hits per day and not converting or selling anything. Your conversion rate is less than one percent and dropping. You are wasting a tremendous resource.

Keep in mind there is a difference between money/revenue and profits. I guarantee you can get five thousand hits a day with pay per click (PPC) on Google in a well searched niche. The problem is I would be broke in two weeks with the website above. The cost for PPC has risen in high searched niches that only great converting websites will make any money. It is not unusual to lose money with this marketing campaign. Pay per click is not the answer in most cases.

So let's step back and start from the beginning. You have to establish what you want your visitors to do and then you can develop an effective marketing strategy to get traffic. First, what do you what your visitors to do?

Do want them to subscribe?
Do you want them to buy your product?
Do you want them to buy an affiliate product?
Do you just want then to click on your adsense add?

Establish what exactly you are trying to get your visitors to do. Write your copy using this simple but very affective system. Here is what I've got. Here is what it will do for you. Here is what I what I want you to do next. This three step system is used by all the top marketers, the big guys.

Don't be hesitant to lay out exactly what your offer is. Be up front and proud of the offer. Just make sure you lead your visitors to take action. Show them where to click, download or subscribe.

OK, you're set to steer your visitors to your offer and take action. Now you need visitors and traffic. If you're just getting started, I strongly suggest not using PPC. You should start with organic traffic. Organic traffic costs you nothing but your time. Since you have no direct cost, your profits will go way up. Here are four ways that definitely work to drive traffic to your website.

1. Boost Your Credibility, Attract Targeted Traffic and Pre-Sell Your Prospects Using Articles: Submitting your article to leading articles directories is a "tried and tested" way to bring in traffic to your website. Though the task is daunting, it is one of the best methods.

Article directories are frequently visited by search engine robots because they love content rich sites. When they find YOUR website link, they will start 'crawling' and indexing your site too. Publishing articles will also double up as a 'lead-generator' because ma ny newsletter publishers rely on new content made available at leading article directories.

2. There are hundreds of forums on every imaginable topic on the Internet. By participating on leading forums in your niche, you will not only get a steady stream of highly targeted traffic, but you will also get back-links. As an added bonus, you will become an authority figure and boost your credibility. When people visit your site from a forum, they already know and trust you. This plays a very important role in converting visitors to paying customers.

3. Attract Organic, Targeted Visitors by Becoming Excellent Search Engine Fodder. This is an Easy & Long Term strategy. By submitting your website URL to leading Search Engines and Directories, you will start showing up on natural search results by REAL people, bringing in a constant stream of eager visitors to your website. However, just submitting your site is not enough. It has to be done along with other tasks below. Further, submitting your site to a group of 150 hand-picked search engines is found to give good results.

4. Help Real Visitors Find Your Website Quickly AND Tell Others About You, At No Cost. Social Book Marking Sites can get you a huge number of traffic. You ought to have a great content to hit the front page. If you hit the front page of Digg or Netscape, you will have a good time seeing visitors flow by your site. Stumbleupon and Del.icio.us can get you traffic in the long term. Further, people visiting those "high-traffic" social book marking sites have the ability to vote for your site that makes it go up on the listing, resulting in even more publicity and targeted traffic.

If you follow this strategy you will increase your traffic. With increased traffic you will have increased profits. Get to work.
About the Author
Jim Janowiak is a internet business coach currently working with the Best Internet Business Builder group.
For no BS straight to the point marketing tips visit:
Best Internet Business Builder
Please Rate:
(Average: Not rated)
Views: 172
Print Email Report Share
Article Categories