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An Alternative Way Of Advertising Without Adwords

Sep 12, 2008
Google Adwords and Google Adsense are so popular in the online marketing world, that they have all but eclipsed the other forms of advertising available to marketers. In their enthusiasm to jump on the bandwagon people are overlooking many other cost effective ways to advertise

Adwords is a type of pay per click advertising. Basically it works like this; every time someone clicks through on an advertisers ad the advertiser is charged a small fee. This is quite a small amount, less than a dollar usually, but it does build up. This can happen when you use keywords that are popular, because they will attract a lot of traffic but few sales. This type of advertising is not always predicable so can cost you a considerable amount of money.

However not everything in the realm of advertising is governed by Adwords. It is a little known fact that not everyone is using this method of advertising. Of course there are many more ways to advertise and the sharp Markketer is going to explore all options. So think outside the box and start to see the sales come in.

Social marketing is a great alternative to Google Adwords. There are many ways to do this but blogs and forums are a couple of the best. Here you will discover groups of people who have a common interest in a subject. These are both powerful promotion tools. In fact just a small blog can reap big profits.

You can also try placing ads on other websites. You will need to be cautious before you do this. One thing to consider is the nature of your market and just whom you are trying to reach. To understand your market you must do some analysis on your potential clients. There are 3 different types of advertising available to you when placing ads on different websites. You can use text or banner ads and either pay for each click through, like pay-per-click advertising, or pay a flat fee to the webmaster for the duration of your ad.

The following 2 methods involve using website content. This is a powerful way to advertise on another website. Companies will pay writers to provide their website content. They know that good content will increase traffic and build their credibility. Smart advertisers can take advantage of this and get some free exposure. They can submit their own articles complete with bios and ask these companies to use the articles as valuable web content. These articles will in turn allow back links to be created.

This form of link building is dependent on the visitor reading all the way through the article and then clicking through on the link at the end of the article. Unfortunately many readers have an extremely short attention span, this means that they will not always use this link. Because you do not want to waste valuable leads you can use a few links within the article. This will allow the visitor to use these links for further information. This kind of content is known as hosted content. Not everybody will accept articles with links but some do. They may ask you to pay for a linked article as this will take visitors away from their site.

When using these methods online promoters are able to make more profits. At the same time they will avoid the risks involved with Adwords. In fact with these methods they will not have the humiliation of losing money.
About the Author
Specialized in ppc management , Brian Basch employs tested and proven tactics and years of experience to help his clients acheive measureable improvement. Drop by: ProPayPerClickManagement.com
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