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Link Building Strategies that Increase your website ranking

Sep 12, 2008
No matter how the search engine ranking algorithm evolved, there are certain elements that remain unchanged; one of them is incoming link. Incoming link is one of the most important off page factor that the search engine used to rank your website.

What is link building? Link Building is a technique that the search engine consultants use to generate incoming links to your website. There are white hat link building and black hat link building method. Black hat link building strategies are not our main topic today, and not recommended by us. What we are focusing is white hat link building approach.

Here are some white hat link building strategies that we highly recommend.

The first strategy that we recommend is article marketing. Submitting your articles to various article directories will generate a lot of back links to your website. Article directories are websites that collect a lot of articles. Webmaster, bloggers, magazine writers will visit these websites to grab fresh new contents to republish on their websites, blogs and magazine. When they republish your articles, they have to remain the articles content intact, and a backlink to your website. Imagine having 100s of websites republish your articles, instantly you are having 100s of links back to your website.

The second strategy that we recommend is creating pages on authority web 2.0 websites. Websites such as Squidoo, Hubpages, Blogspots, Wordpress are considered as authority web 2.0 websites. Google place a lot of attentions to these websites. All you need to do is just go to respective websites, register an account and start creating contents related to your. After that you just create a link back to your main website to increase your search engine ranking.

The last link building strategy that I am going to share with you is submitting your website into link directories. Link directories are websites that collect and organizes all the links. There are 100s and 1000s of such websites on the internet that will accept you submission. Listing your website in link directories with high page rank will give you a powerful boost in your search engine ranking

The final thing that I need you to take note about is the anchor text of your link. Anchor text is the hyperlinked words on a web page that you click on when you click a link. It usually gives the user relevant descriptive or contextual information about the content of the link's destination. Anchor text is very important in search engine ranking because it tells Google what is your page about. If your webpage has a lot of incoming links, with the anchor text "dog training", Google will think that your web page is very important in "dog training" and thus will rank you higher for the "dog training" keyword.

Now which of these methods work the best? That is still much a matter of public opinion. In my personal opinion, they all work if done properly and in combination with each other. It is like your hand. How can you say which one of your fingers works harder or better? The above methods work but work better when used together.
About the Author
WeSourze is a Singapore Web Design company, specializing in Search Engine Optimization and effective ROI Online Marketing for corporate. Find out how online marketing can skyrocket your company's sales figure at Singapore Web Design now
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