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Key Secrets of Successful Real Estate Web Sites: Create a Great Blog

Sep 12, 2008
Are you a real estate agent looking to increase your Web presence? If you have a Web site, it is important to maximize its effectiveness. You must get it in front of as many potential homebuyers as possible and make sure it convinces prospects that you are the ideal agent to suit their needs. One great way to maximize the potential of your Web presence is to create an online blog.

An online blog, either written entirely by you or supplemented with real estate PLR (Private Label Rights) pre-written articles, is a great way to supplement your online real estate marketing tools. A blog lets people get to know your thoughts 24 hours a day, seven days a week. If a potential client is looking at real estate Web sites at 4 a.m., they can read your blog. They will learn what sets you apart from your competition, all while you are sleeping.

Before your clients ever pick up a phone and call your office, your blog will persuade sellers and buyers alike to choose you as their real estate agent. A blog allows you to establish common ground with people in a way that standard real estate Web sites simply can't. Make establishing yourself as an expert a part of your overall agent marketing plan. In your own voice, you can show that you understand clients' needs and are an expert in your field. Your blog will make it clear that you're the best agent to choose in the area.

Your blog will drive traffic to your Web site. Write on relevant titles that contain valuable keywords, or modify real estate PLR pre-written articles to include your keywords. For instance, writing a blog entry entitled "How to Find Anaheim Pre-Foreclosure Homes" will certainly get some attention in today's real estate market.

Not only will the keywords drive traffic to your blog, the blog itself will feature a backlink to your Web site. This backlink will let your blog readers go directly to your Web site if they like what you've got to say, further boosting your online real estate marketing presence.

Blogs are a great way to make a fantastic first impression on the Web-browsing masses. The average home buyer or seller does not know as much as you do about real estate.

With all the news about how abysmal things are, a positive voice with a fresh perspective is very comforting to someone looking to buy or sell a home. If you establish yourself on real estate Web sites as a friendly expert willing to share key advice, potential customers will perceive you as one of the "good guys."

Once readers have decided they like you, they can even subscribe to your RSS blog. It's a great way to build an online fan club. You can also offer your RSS feed as an e-mail, which will provide you with a great list of subscribers who are interested in hearing what you've got to say.

Blogs are a big part of a successful agent marketing plan, but it can often be difficult for a busy agent to keep up with the demands of creating content. If you need copy or content ideas, be sure to look into real estate PLR content or hire a professional copywriter.

Blogs will let you position yourself head and shoulders above the rest of the Realtors in your region. Your competition is likely dabbling in this arena, but these secrets of online real estate marketing will give your blog the edge.
About the Author
Matt Coy is the Founder/President of InFront Tools , and the developer of Agent Success Club, an innovative new membership site for real estate professionals. Visit AgentSuccessClub.com to see how our customized marketing & property CDs, personalized calculators, private label articles, newsletter maker, and other tools can revolutionize your online marketing.
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