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Build Corporate Identity and Recognition Using Golf

Sep 13, 2008
Businesses big or small need to have a brand name recognition. It is this brand name recognition which is helpful in gaining new and repeatable business. All companies try to advertise their products to sell more and more. Advertising can be done via TV, print and media campaigns. These campaigns can be very costly and also need huge amount of planning and effort to do .

No doubt these tools are very good to get the message across. However there is another medium via which you can get mileage and visibility. This is the medium of corporate sponsorships. You can sponsor all sorts of events ranging from school festivals to college tournaments. You can also sponsor fashion shows and beauty pageants. These sponsorships are not very affordable and may not also be a perfect fit for your business. Golf is a sport which can provide you opportunity for visibility as a company.

If you are a small business and looking for mileage in your local area the you can go in for sponsorship of local golf tournaments. You can definitely give a try for other sports but golf being considered a premium game you association will go a long way in establishing brand credibility. Another avenue for getting brand mileage is to have your logo on the golf balls which are used in the tournaments. There are various companies who provide the services for imprinting your logo on the golf balls. You can have these logo golf balls at special discount prices should you choose get golf balls which are in bulk. Most manufacturers of golf balls provide these bulk golf balls at very discounted rates. Imprinted golf balls are also used by golf aficionados as keepsakes.

You can also sponsor golf tournament awards which may mean that you can give a set of three or five golf balls in a special encasing as gifts. This way you can also have your brand name and logo printed on the golf balls . The other option is to have corporate giveaways at the golf tournaments. These giveaways can be in the from tee shirts which your company brand name or you can have golf clubs with your brand name on it. Cases to carry golf equipment can also have your corporate logo and can be given as corporate gifts.

That said in the increasingly competitive business world getting an extra edge has its own advantage and getting associated with golf is certainly a plus as far as brand visibility goes.
About the Author
The author is a golf enthusiast who writes about custom logo golf balls. He suggests corporate custom logo golf balls as a visibility tool for businesses.
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