Home » Real Estate

Real Estate Marketing is the Business

Sep 15, 2008
As a real estate investor and entrepreneur you must truly understand that you are in the business of marketing first and foremost. MARKETING drives the business. Your marketing's end result should be that it produces leads and prospects to whom you would inevitably like to present offers to and get them accepted.

The bottom line is your real estate business cannot survive without you generating a steady stream of prospects for it. So therefore, the key to making money in real estate is marketing. Never forget this. You may know 100 different ways to buy houses but it doesn't mean spit if you don't have sellers in front of you to apply what you know. Make sense? Good.

Don't get me wrong your real estate education is super important but you don't have to spend all of your valuable time learning every detail of the technical strategies of creative real estate investing. Your #1 aim should be to put yourself in the position to make profits. The way that you put yourself in the position to make profits is by crafting a message that is designed to attract motivated seller prospects and delivering that message through the right medium. This is known as the message to market match and should be the basis of your marketing attack.

Essentially, what you are trying to accomplish with your marketing is zeroing in and trying to identify the people who have problems and need to sell their real estate as a result of these problems. You want these potential prospects to "raise their hand" so that you can continue to prescreen them, follow up and give them more information about your services and how you can help to solve their problems. As a real estate investor and entrepreneur you will make a ton of cash by being the ultimate problem solver and the ultimate marketer.

What kind of marketing message should you craft? It all depends on which motivated seller niche you intend on targeting. For example, if you were to target the frustrated landlord niche your message would specifically address the problems associated with having tenants like rental vacancy, not getting the rent on time or not receiving any rent at all, paying attorney and court cost to resolve these situations and others like damages done to the property by the tenants etc.

Rather than being general, your message must be meaningful and specific. For example, if you were to send a letter out to the executor in charge of a probate estate you wouldn't talk about problem tenants in that letter because it wouldn't be relevant to their situation. In addition, as a marketer you must remember that when a potential prospect receives your message they're viewing or hearing it and trying to determine "What's in it for them"? So the message that you craft and deliver must completely answer that question or your response rate will be dismal.

In conclusion, if you are not generating sufficient profits in your real estate business or if you want to generate more profits for your real estate business concentrate and improve on your marketing because it is the key to your success as a real estate entrepreneur.
About the Author
Omar Johnson is a successful real estate investor and author of the home study course "Renegade Stealth Marketing For The Savvy Real Estate Entrepreneur" For more info visit http://www.renegadestealthmarketing.com
Rating:
Please Rate:
(Average: Not rated)
Views: 158
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Arts and Crafts
    • Babies
    • Collecting
    • Elderly Care
    • Genealogy
    • Hobbies
    • Parenting
    • Pets
    • Pregnancy
    • Woodworking
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Cable and Satellite TV
    • Cell Phones
    • Communication
    • Gadgets and Gizmos
    • GPS
    • Satellite Radio
    • Video Conferencing
    • VoIP
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Clothing
    • Electronics
    • Fashion
    • Gifts
    • Jewelry
    • Causes and Organizations
    • Environment
    • History
    • Holidays
    • Men's Issues
    • Nature
    • Philosophy
    • Politics
    • Women's Issues
    • World Affairs
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors
    • Article Writing
    • Book Reviews
    • Copywriting
    • Fiction
    • Non-Fiction
    • Poetry
    • Quotes
    • Screenplay
    • Tools and Resources